Sanpellegrino has enriched its entire Zero Added Sugar range with added Vitamin B6 and Magnesium, which contribute to a reduction of tiredness and fatigue. The brand is also expanding its Crafted Soda Italiana Zero Added Sugar range with the launch of Strawberry Crema, a new sparkling drink flavour.
New Flavour and Nutritional Boost
The range is available in wholesale from October, while Strawberry Crema will be rolling out in wholesale in the New Year. The new flavour combines strawberry juice with a velvety profile, building on the brand's premium Italian credentials.
Each can of Strawberry Crema contains 10kcal and offers the added benefits of Vitamin B6 and Magnesium. The expansion and refresh of the line is part of Nestlé Waters & Premium Beverages' strategy to accelerate premium and functional beverages.
Market Positioning
Gemma Barton, marketing manager at Nestlé Waters & Premium Beverages UK, said: "Strawberry Crema brings a distinctive new twist to the Sanpellegrino Crafted Soda Italiana Zero Added Sugar range."
"Combining delicious strawberry juice and a velvety flavour with the premium Italian credentials consumers know and love from Sanpellegrino, it also offers the added benefits of Vitamin B6 and Magnesium," she added. "Created for modern, balanced lifestyles, it delivers a moment of 'permissible indulgence' with only 10kcal per can and the functionality consumers are increasingly looking for in their soft drinks."
