Plus-sized influencer Hannah Ogilvie-Young has called out ASOS and Adidas for their latest collaboration, which she says excludes larger bodies. The 34-year-old project manager and content creator, who wears a size 26-28, expressed her disappointment in a TikTok video after discovering that the new ASOS x Adidas collection only goes up to 2XL (UK 24-26), unlike previous drops that included 3XL.
A Disturbing Trend of Excluding Curvy Bodies
Hannah, who regularly creates content about fat fashion, believes this decision indicates a worrying trend of brands rolling back inclusivity. She noted that while she wouldn't expect brands like Zara to cater to everyone, companies like ASOS and Lucy and Yak that have positioned themselves as inclusive deserve criticism when they reduce size offerings.
In her video, Hannah fumed: “If they wanted to see size 26, size 28, size 30 people in their clothes, they would stock it. They don't want our money because they don't want us in their clothes.” She added that the oversaturation of smaller sizes compared to plus sizes is evidence of this exclusion.
Fashion for All Sizes
Hannah loves fashion and believes everyone should have the opportunity to express their style, regardless of size. However, she faces trolls who tell her to lose weight if she wants to shop on the high street. She argues that this is dangerous because health cannot be judged by appearance alone.
She also highlighted the irony of telling plus-sized people to exercise when they cannot find workout clothes that fit. She referenced Nike's 2019 controversy over a plus-size mannequin, which backfired due to fatphobia.
Calling Out the Bull****
Despite the negativity, Hannah continues to post about these issues as an act of rebellion. She wants to be the role model she needed when she was younger: a larger person comfortable in their skin, dressing well, and calling out unfair practices.
She says all fat people want is “respect and access” to fashion, just like straight-sized people. She calls on the public to be kinder and less judgmental, noting that body shaming can harm mental health. “Being abusive to fat people is so normalised. People don't even think of it as bullying,” she said.
ASOS, Adidas, and Lucy and Yak have been contacted for comment.
