OurCoop members have collectively earned more than £5m in rewards over the past year, a milestone for the Society’s digital membership offer. The rewards programme, which works like a cashback loyalty scheme, gives members earnings every time they shop.
How the rewards scheme works
Rewards are deposited into a ‘Pot’, a digital wallet mostly accessed through the OurCoop app. Members can track their balance and decide when to spend, either reducing the cost of their next shop or saving up for later use. The rewards can be spent across OurCoop’s full range of businesses, covering food, travel, funeralcare, utilities and early years nurseries, with 90% of earned rewards redeemed back in the businesses.
App growth and member engagement
Since the scheme launched in September 2025, more than 430,000 users have downloaded the OurCoop app, which was developed with Lobyco, a fellow co-operative based in Denmark. The app gives members access to in-app offers, shopping challenges and games. On average, 15,000 players take part in its weekend games as another way to engage and win rewards.
Member feedback and next steps
Charlotte Castille, head of membership at OurCoop, said: “Rewarding our members and colleagues is incredibly important to us and we’re really proud of what we’ve established with rewards to support this.” She added: “Hitting the £5m milestone demonstrates how we’re putting money back into the pockets of the people who make up our community, while helping members and colleagues benefit from the Society they own.”
The proposition was shaped by member feedback, with members telling OurCoop they wanted more immediate rewards and value they could use straight away. As a member-owned Society, listening to members and responding to what matters to them is central to how it develops its membership offer.
