A new survey has revealed that one in three adults who work from home have admitted to switching off their camera to eat a snack. The research, which polled 2,000 Brits, found that half admit to snacking more when working from home compared to the traditional workplace.
Why home workers snack more
The main reasons for increased snacking at home include the kitchen being nearby (43%), boredom (38%), and feeling like they have earned a reward (29%). The research also found that 49% of respondents agree there are very few locations they would consider it unacceptable to scoff a snack.
Those polled owned up to eating treats in a host of unusual locations, including while waiting to be seen for a job interview, on a rollercoaster, or even at the top of a volcano.
Generational differences in snacking habits
The research, commissioned by Little Moons, has teamed up with Amber Rose Gill for its First in My Bloodline campaign, exploring the unexpected places Gen Z now snack where parents or grandparents wouldn't. As part of the campaign, the Love Island winner was challenged to eat Mini Moons, miniature mochi bites, while wing walking.
Milly Tuck, spokesperson for the brand, said: "Busy lifestyles coupled with our appetite for interesting and viral snacks means that snacking has become far more embedded into people's daily routines, with many happy to enjoy a quick bite wherever they happen to be."
The research found that 19% of people have secretly brought snacks to a friend's house, while a further 14% have considered it. Reasons for this include trying to avoid going hungry (53%), not wanting to ask for food (34%), and because their friend always has boring snacks (18%).
Gen Z emerge as most adventurous snackers
There were noticeable generational differences, with 50% of Gen Zs claiming they have eaten a snack somewhere they believe their parents or grandparents would never. Conversely, just 19% of Boomers thought the same, according to data from OnePoll.com.
Gen Z emerged as the most daring snackers too, with 63% describing themselves as adventurous, while only 10% of Boomers felt similarly. The younger generation were also more likely to eat snacks in unconventional settings, with 47% snacking while walking, 25% while waiting for appointments, and 16% during calls or meetings.
By comparison, only 27% of Boomers eat while walking, five percent while waiting for an appointment, and just two percent during a call or meeting.
Little Moons' Milly Tuck added: "One of the most interesting findings was the clear generational divide in snacking habits. Younger adults were far more likely to describe themselves as adventurous and were more open to trying newer foods and flavours. Our campaign celebrates just this - the new and sometimes bizarre places that Gen Z will snack versus their parents or grandparents."
