The National Lottery has introduced a limited-edition 'scratch-coin' designed by London-based artist Hattie Stewart, responding to the declining use of cash among Britons. The coin, made from recycled materials and slightly larger than a £2 coin, features the brand's crossed-fingers logo, the slogan 'It could be you,' and the number 30 to mark three decades since scratchcards first launched.
Artist Collaboration
Hattie Stewart, known for her work with Sephora, Nike, and Gucci, expressed her excitement: 'I wanted the coin to feel fun, celebratory and full of personality. I've been fortunate to have my designs featured on guitars, watches, clothing but never money.' She added, 'The idea of one of my designs being actually minted is really special and it's fun to add a pop of colour to something which isn't usually colourful.'
Survey Insights
The launch follows a survey of 2,000 adults commissioned by The National Lottery, which found that 65% of people do not carry cash most of the time. However, 40% have been unable to pay for everyday items due to a lack of coins or notes, particularly for shopping trolleys, public toilets, and tips. When purchasing a scratchcard without a coin, 40% used a key and 13% used a pen to scratch it.
The scratch-coins will be available from Saturday May 23 at selected retailers across the UK, free with any National Lottery scratchcard purchase while stocks last.
