Sweet-toothed Brits have a perfect excuse to indulge today, as National Cookie Day is celebrated on Thursday, December 4, 2025. The occasion, originating in the United States, sees a host of major brands and bakery chains rolling out special promotions, freebies, and limited-time offers to honour the humble yet beloved biscuit.
Where to Find the Sweetest Freebies
Several prominent chains are marking the day by giving away complimentary cookies to their customers. Insomnia Cookies is offering one Free Classic Cookie to all patrons, with the chance to purchase a Deluxe Cookie for just a dollar. The first customers through their doors will also receive a free Snowball Classic cookie, filled with buttercream and dusted with powdered sugar. A lucky few who find a limited-edition version with a purple buttercream centre will win a year's supply of free cookies.
Meanwhile, Jimmy John’s is providing a free Holiday Magic Cookie – a soft, chewy sugar cookie studded with red and green M&M's – with any online order over five dollars. Panera Bread is rewarding its MyPanera loyalty members with a Buy One, Get One deal on their range of cookies, including seasonal favourites like the frosted Mitten Cookie.
Exclusive Deals and Promotions
Beyond free treats, other brands are launching unique promotions. Crumbl is tapping into viral slang with a "67" offer: when customers buy a six-pack of cookies in-store on December 4, they will receive a seventh item for free.
For those who prefer baking at home, Nestle Toll House is running an online giveaway. Starting at 2 p.m. on December 4, the brand will offer Cookie Taco Kits on a first-come, first-served basis. Each kit includes cookie dough, chocolate morsels, a taco stand, and a $25 gift card for additional ingredients. Pepperidge Farm is also getting in on the act, allowing customers to send a free Holiday Cookie Courier gift, containing two bags of festive cookies, to a friend or family member via their website from 9 a.m.
Cookie-Inspired Drinks and Rewards
The celebration isn't limited to solid treats. Dunkin' Donuts has unveiled a new line of cookie butter-flavoured beverages, including a Cookie Butter Cloud Latte and a Cookie Butter Cold Brew. To sweeten the deal further, Dunkin' Rewards members will earn triple points on all espresso drinks purchased on National Cookie Day.
With offers ranging from complimentary classics to innovative baked goods and drinks, there's no shortage of ways for UK consumers to celebrate this delicious annual event. Whether you're an early bird chasing a free snowball cookie or a home baker waiting to snag a taco kit, December 4 is the day to satisfy your cookie cravings.
