A taste test of supermarket mini eggs has crowned Marks & Spencer's version as the winner, beating Cadbury's original in both creaminess and value. The test, conducted by a consumer who sampled eggs from Aldi, Lidl, Asda and M&S, found that M&S eggs offered a superior chocolate-to-shell ratio and a melt-in-the-mouth texture.
Cadbury Mini Eggs, the benchmark, scored highly for their satisfying crunch and smooth chocolate centre. However, at around £2 for an 80g bag (£2.50 per 100g), they are the most expensive option and can be hard to find as Easter approaches.
Asda's mini eggs, at £1.12 for 80g (£1.40 per 100g), were described as 'fine, but not amazing', lacking the sweet fragrance and creaminess of Cadbury. They scored 2.5 out of 5. Lidl's Mister Choc eggs (£1.15 for 80g) were criticised for their excessively hard shell, which the tester said 'should come with a health warning'. The taste was pleasant but not comparable, earning 1 out of 5.
Aldi's Choceur Mini Eggs, the largest bag at 256g for £3.39 (£1.32 per 100g), were deemed 'mid-tier' with bland chocolate, scoring 2 out of 5. In contrast, M&S mini eggs stood out for their generous size, glossy appearance, and instant-dissolving filling. At £1.79 for 90g (£1.94 per 100g), they were deemed more affordable and 'perhaps even beating the authentic Cadbury Mini Eggs'.
