Millions of festive fans are putting their Christmas trees up this week - the first week of November. Four in 10 believe the traditional 24-day Xmas countdown is too short, so once the Halloween bunting gets put back in the cupboard, 17% start to feel Christmassy.
Pumpkins and skeletons are swapped for tinsel and fairy lights with more than a quarter of the nation dusting off the festive decorations and 9% will assemble their tree in the coming days, spending on average three hours doing so.
November Becomes the New December
As November becomes the new December, Brits are squeezing every last drop out of the festive season in a trend called 'Christmaxxing'. Researching Christmas markets and wearing a festive jumper top the list of 15 tell-tale signs you're ready for the holiday period with 28%.
Playing Christmas songs and watching Christmas films follow closely behind, according to a study of 2,000 British adults commissioned by Celebrations.
Signs You're Ready for the Holidays
Other giveaways include buying new decorations, putting the tree up a month early, digging out the Christmas pyjamas and present shopping throughout the year. Celebrations is launching a limited-edition 54-day Christmas Calendar, for super fans who like to milk the festive season.
Melissa Edwards-Powell, chief Christmas officer at Celebrations, said: “Every year there’s a battle between the people saying `it’s too early’ and the people who’ve already started their festive playlist.
“Our research shows there’s plenty of people who’d happily make the countdown last longer, so we’ve created a limited-edition 54-day Christmas Calendar to help them do exactly that.
“Packed with Celebrations favourites and available in very limited numbers, it’s our way of giving Christmas-maxxers more time to enjoy the build-up to the big day. Because if 43 per cent think 24 days isn’t enough, why stop there?”
Scrooges and Neighbourly Jealousy
But, for all the Scrooges out there, 44% of Brits says they are told it's 'too early' to get into the Christmas spirit in November and 39% admit they are jealous when a neighbour's decorations look better than theirs.
