Just Eat's annual 2025 trends report has revealed a surge in demand for nostalgic noughties snacks and non-traditional categories, including viral treats, ready-to-drink cocktails, toys, and skincare. The report, based on order data and a survey of 2,000 UK adults, highlights a sharp rise in purchases of items such as BuzzBallz, Labubu dolls, and retinol.
Orders of packed-lunch classics Cheestrings and Dairylea Lunchers soared by 143% and 47% respectively, while Bacardi Breezers saw a 1,519% increase. Ready-to-drink cocktails BuzzBallz surged by 1,055%, and Dubai chocolate jumped by 2,684%. Labubu dolls rose by 850%, and anti-ageing skincare favourite retinol increased by 590%.
Cultural influences, including noughties nostalgia, K-beauty, TikTok food trends, and the Hyrox fitness boom, have shaped ordering habits. A third of Brits (32%) were inspired by '00s childhood trends, and 18% embraced retro snacking. TikTok's influence remains strong, with 32% saying trends on the app make them more likely to discover new global foods.
Wellness is a high priority, with electrolytes up 1,021% and high-protein food and drink up 82%. Beauty purchases also rose, with collagen products increasing by 240%. Looking ahead, trends forecaster Dr Morgaine Gaye predicts mood-enhancing drinks and nasal tape for fitness and sleep will shape orders in 2026, while caffeine and eating out are expected to decline.
