Home Bargains has cut the price of a high-end beauty product by 80% in a new online-only deal. The 30ml Elizabeth Arden Visible Whitening CicaGlow Concentrate is now £12.99 on the retailer's website, compared with a recommended retail price of £66, saving shoppers around £53.
Online exclusive
The deal is available only online, not in stores. Home Bargains says the bi-phase brightening serum helps reduce the appearance of dark spots and promotes a brighter, more even skin tone. The formula includes niacinamide, vitamin C, and centella asiatica.
Experts note that niacinamide, or vitamin B3, is a gentle ingredient suitable for most skin types, boosting hydration, calming redness, and balancing oil. Topical vitamin C is a science-backed, dermatologist-favourite ingredient that protects against environmental damage, brightens dark spots, and supports collagen production to reduce fine lines. Centella asiatica, also known as cica or tiger grass, calms redness, helps repair the skin barrier, and increases hydration.
Home Bargains adds that the serum gently supports the skin's natural renewal process with its 'lightweight' and 'fast-absorbing' formula.
Product description
In the product description, the store says: "Reveal a brighter, more radiant-looking complexion with Elizabeth Arden Visible Whitening CicaGlow Concentrate 30ml. This innovative bi-phase formula combines nourishing oils with gentle exfoliating ingredients to help improve skin's natural renewal process while targeting the appearance of dark spots and uneven skin tone."
"Enriched with Niacinamide, Vitamin C and Centella Asiatica (Cica), it helps soothe, hydrate and visibly brighten the skin, leaving it looking smoother, clearer and glowing with a healthy, youthful radiance. Simply shake to blend the two phases before use for a lightweight serum that absorbs beautifully into the skin."
Other Elizabeth Arden products at Home Bargains
Home Bargains is also selling other Elizabeth Arden items, including the Millenium Revitalizing Tonic 150ml, Retinol Ceramide Capsules Night Serum 14ml, Millennium Day Renewal Emulsion 75ml, 8 Hour Cream Skin Protectant 50ml, 5th Avenue Eau De Parfum 30ml, and Sunflowers EDT 100ml.
About the Retinol Ceramide Capsules Night Serum, Home Bargains says it delivers "powerful retinol benefits in a gentle, skin-friendly formula". It adds: "Each pre-measured capsule combines pure retinol with next-generation HPR, ceramides, firming peptides and soothing botanicals to help renew and revitalise the skin."
"From the first use, skin looks more radiant, while continued use helps visibly reduce the appearance of wrinkles and pores and improve firmness, tone and texture. Gentle enough for first-time retinol users and suitable for both day and night use."



