The Halifax brand is being discontinued after 173 years on British high streets, with all customer accounts transitioning to Lloyds over time. Lloyds Banking Group, which has owned Halifax since 2009, confirmed the move following reports in May that it was considering phasing out Halifax as a standalone brand. The decision is rooted in efforts to simplify the group's portfolio, as the distinction between Halifax and Lloyds has become less prominent in recent years.
Halifax History and Customer Impact
Halifax was founded in West Yorkshire in 1853 and granted its first mortgage, growing to become one of the UK's largest building societies. Jas Singh, Lloyds Banking Group's chief executive of consumer relationships, said: "As Halifax changes to Lloyds, our Halifax customers will keep everything they know and love today – the same fantastic app design, the same friendly faces in our branches – even the same sort code and account number. But as Lloyds customers, they’ll get the best innovation and experiences we offer." Customers are not required to take any action and will be contacted about the changes.
Branch Changes and Job Security
Lloyds said it remains committed to the town of Halifax and the wider Yorkshire and Humber region, where some 3,000 staff are based at its Trinity Road office. No job cuts are being announced as part of the shake-up. Halifax branches will either be rebranded to Lloyds or shifted to a nearby Lloyds branch throughout 2027. Several Halifax branches are actively operating in and around Merseyside, including locations in Liverpool (Paradise Street and Allerton Road), Birkenhead, St Helens, Bootle, and Huyton.
