Almost half of Brits would rather enjoy a special evening at home than dine out, with noisy restaurants topping the list of frustrations for more than a third of people, according to a survey.
Survey Highlights Dining-Out Gripes
The research, commissioned by premium frozen pizza range Dr. Oetker Suprema, found that 49% prefer a special night in. Noisy restaurants were cited as a frustration by 34% of respondents, while 32% pointed to the cost of eating out and 30% said restaurant food often failed to meet expectations.
Almost a quarter (23%) complained about expensive drinks, and 26% disliked being seated too close to other diners.
Campaign Promotes Home Luxury
The findings coincide with the launch of 'The Evening Upgrade', a Dr. Oetker Suprema campaign celebrating how Brits can enjoy restaurant-quality experiences at home without the expense of a takeaway or dining out.
Fronted by Vicky Pattison, the campaign encourages Brits to make nights in feel more special, whether by pouring a glass of wine, lighting candles or indulging in something luxurious. Celebrity fashion designer Zeynep Kartal created the Suprema gown, a red-carpet-worthy dress that works as both a ballgown and a dressing gown.
Designer Gown and Brand Response
Vicky wears the gown as a visual reminder that evening upgrades can feel luxurious while being enjoyed at home. She said: "Honestly, sometimes you just can't beat a night in." She added: "I'm all about those little things that make an ordinary night feel like a bit of a treat and Dr. Oetker Suprema is perfect for that. It's giving restaurant-quality pizza without having to leave the sofa - and I'm very much here for that."
Amy Beresford at Dr. Oetker said: "The research shows the idea of a 'special' evening is changing. Staying in is no longer necessarily a compromise - for many people it's become the treat itself." She added that the campaign proves "you don't need to leave the house to enjoy a little luxury and that sometimes the most indulgent evenings are spent at home."
Dr. Oetker Suprema was created to bring a premium, Neapolitan-style pizza experience into the home at a fraction of the price of ordering takeaway or dining out. Pizzas in the range include La Margherita, La Romana, La Calabria and La Funghi Riccotta.
