Cognac House Courvoisier has unveiled 'Pass The Courvoisier', its first global campaign in nearly two decades. The campaign launches across TV, social, out-of-home and retail, with a new film created by creative agency Ibra Ake.
Campaign Film Set at a House Party
The film is set during a lively house party, where a bottle of Courvoisier moves from hand to hand and room to room, connecting conversations, encounters and unexpected moments to the beat of one rallying cry, "Pass The Courvoisier".
Ibra Ake said: "It was fun because of the history. We have warm memories of Courvoisier, so it was exciting to add my fingerprints to that legacy."
Brand's Spirit of Hospitality
Louise Dennett, managing director of Campari Group's House of Cognac & Champagne, said: "Courvoisier has played a role in some of the world's most memorable gatherings for nearly two centuries."
"The new campaign shows our spirit of hospitality today. A generous vision of Cognac, because we believe the finest bottles are made to be poured, passed, and shared."
Long-Term Creative Platform
Created with BBDO Paris, 'Pass The Courvoisier' marks the beginning of a long-term creative platform that will evolve through new stories, collaborations and experiences around the world.
