In a unique culinary experiment, two acclaimed London chefs have put luxury and budget supermarket steaks to the ultimate test, with a surprising outcome that challenges perceptions of value versus quality.
The Challenge Setup
Will Murray and Jack Croft, the masterminds behind popular London eateries Fallow, Roe, and FOWL, embarked on a mission to compare two steak-and-chips dishes. They imposed a strict two-hour time limit and a generous £100 budget, aiming to see which approach would yield the superior meal.
Shopping Spree: Luxury vs Budget
Will Murray opted for the high-end route, visiting Fortnum & Mason, the prestigious department store famously favoured by the late Queen Elizabeth II. Upon entering, he remarked that the store smelled "incredible". At the butcher's counter, he selected a tomahawk steak priced at a hefty £46. With his remaining funds, he purchased Maris Piper potatoes, shallots, beef stock, and fat, along with a bottle of claret and morel mushrooms for a wild mushroom sauce he described as "banging".
In contrast, Jack Croft took a budget-friendly approach with a trip to Lidl. He picked up an array of steaks—including rump, sirloin, fillet, and ribeye—for a modest £28, planning to create a "platter" inspired by a Wetherspoons mixed grill. His shopping list also included flat mushrooms, parsley, vine tomatoes, salt and pepper, butter, onion rings, chips, and ingredients for a peppercorn sauce.
Cooking Process and Banter
Back at their restaurant, both chefs got to work. Will prepared his dish by adding claret and beef stock to a pan, then cooking morels and shallots for his sauce. He also made triple-cooked beef fat French fries, showcasing his fine-dining techniques.
Jack, however, brought a touch of humour to the kitchen. He purchased a cut-price air fryer from Lidl's legendary centre aisle and used it to cook onion rings. He also added generous chunks of butter to his mushrooms before oven-roasting them. Seasoning his four steaks, Jack aimed to get them "cooking and rested ASAP" to focus on the sauce later.
The chefs exchanged playful jabs throughout. Will teased Jack about his piled-high onion rings, exclaiming, "What the f**k is that monstrosity? Why are you trying to feed so many people?" Jack retorted that he was offering "value for money".
The Taste Test Results
When it came time to plate up, two women were invited to sample both dishes. After tasting, both gestured towards Will's Fortnum & Mason creation. One dubbed it the "best overall meal", though she noted that Jack's steak was "really nicely cooked".
Next, the chefs tried each other's offerings. Jack praised Will's dish, saying, "This is just like a lovely restaurant dish. Like, if I went to any restaurant in Mayfair or whatever, this is what I'd be expecting."
However, in a twist, Will offered a different perspective on the budget steak. He stated, "Based on the quality of this, quality versus price, this steak is better." This comment highlighted the value aspect, suggesting that Lidl's offering provided more bang for the buck.
Bonus Forfeit and Final Thoughts
As a playful forfeit, Will made Jack try durian, which he described as the "vomit fruit". Jack shuddered after sampling it, commenting that it was "actually savoury". For his part, Jack had picked up tinned herring and cheese and broccoli pasta and sauce for Will's forfeit meal, adding a lighthearted element to the challenge.
Ultimately, while Will's luxury steak from Fortnum & Mason was praised for its restaurant-quality appeal, Jack's budget-friendly Lidl platter impressed with its value and taste. The experiment revealed that sometimes, a cheaper option can deliver surprising quality, making it a winner in terms of cost-effectiveness.



