Supermarket own-label baked beans from Asda and Aldi have outperformed premium brands such as Heinz in a Which? taste test, offering cash-strapped shoppers a cheaper alternative amid rising grocery costs.
Asda's 50p tin scored 77%, the highest mark, praised for its 'perfect tomatoey taste' by three-quarters of tasters. Aldi's Corale beans at 45p came second with 75%, while Branston's 90p tin took third at 74%.
Heinz, at £1.39 per tin, managed only 71%, with tasters noting the flavour was 'too weak'. HP scored 67%. Own-label offerings from Co-op, Marks & Spencer, Sainsbury's and Lidl all ranked higher than Heinz and HP.
Which? retail editor Reena Sewraz said: 'Opting for supermarket own-label groceries is not only a great way to save money, but you often get tastier products as well.' The test assessed 82 people per brand on flavour, appearance, texture and aroma.
A Kraft Heinz spokesperson defended the brand, stating: 'Everyone knows that Beanz Meanz Heinz... our loyal consumers are at the centre of everything we do.'
