It does not take a heatwave for Brits to reach for the Aperol. According to Deliveroo data, a modest 16°C is all it takes for the nation to crack open the popular summer tipple and embrace the sunshine. The findings reveal that orders of the beloved Italian apéritif surge by nearly 400% on the on-demand delivery app once temperatures reach this relatively mild level.
Temperature Triggers Summer Cravings
Suzy McClintock, Vice President of Consumer and New Verticals at Deliveroo, commented: 'We have found that Brits do not need a heatwave to catch those summer feelings; just a glimpse of sunshine is enough to send Aperol orders through the roof.' The data highlights how seriously Brits approach their seasonal food and drink habits.
Top Aperol-Loving Locations
London and Manchester emerge as the country's biggest Aperol-loving cities, followed by Brighton, and the towns of Camberley and Crawley. These areas see the highest spikes in orders when the mercury rises.
Picky Bits Also on the Rise
It is not just Aperol that Brits gravitate towards when the temperature rises. So-called 'Picky Bits' have also seen a considerable spike on Deliveroo. Orders of these picnic staples climbed by nearly 40% as conditions grew warmer, with 18°C proving the tipping point for snackable treats such as dips, houmous, sausage rolls, olives, and savoury pastries.
Most Popular Picky Bits
Deliveroo discovered that no British summer is truly complete without dips, which topped the charts as the most popular 'Picky Bits' category on the platform. Houmous has been crowned the undisputed champion of the UK's favourite dips, with cream cheese and chive, guacamole, and tzatziki rounding out the top choices. The most beloved accompaniments include sausage and savoury rolls, olives, savoury pastries, antipasti, breadsticks, and charcuterie.
Embracing the Sun
Suzy added: 'Whether it is a spontaneous park picnic or the first Picky Bits dinner of the year in the garden, we are seeing a real shift in how people shop as soon as the winter chill lifts. We are ready to bring the summer essentials to doorsteps in as little as 20 minutes – because when the British sun actually decides to show up, you will not want to miss the moment.' Brits can order both Aperol and Picky Bits on Deliveroo from supermarkets like Sainsbury's, Co-op, Waitrose, and Morrisons.
