Mum's £10 Boots Cream Erases 'Turkey Neck', She Looks Decades Younger
As a beauty writer, I encounter countless products promising smoother skin and reduced fine lines, but one area often neglected is the neck. Ironically, it wasn't my profession that led me to a brand targeting this precise concern—it was my 69-year-old mother. She raved about a skincare range she called 'incredible' for her neck and décolletage, and after witnessing the results firsthand, I understood her enthusiasm.
PRAI Beauty's Neck-Focused Treatments Now on Sale at Boots
The brand in question is PRAI Beauty, renowned for its specialised treatments designed for the delicate neck area. Currently, beauty enthusiasts can snag these products for less, as Boots is offering a 25% discount on selected PRAI items for a limited time. Among the reduced products is the new Ageless Throat & Décolletage Serum, the latest addition to their neck-centric lineup.
This serum aims to support lymphatic drainage while sculpting and defining the neck, jawline, and décolletage with just a few applications. The 60ml bottle is now priced at £20.99, down from £27.99, saving shoppers £7. However, my mother swears by the brand's cult classic: the PRAI Ageless Throat & Décolletage Creme, available for £9.37 from £12.50 for a 15ml pot.
Mum's Transformation: From 'Turkey Neck' to Youthful Skin
According to my mother, the results have been remarkable. She explained that around three years ago, she began noticing early signs of what many term 'turkey neck'—a loss of firmness in the throat skin. After a friend recommended the cream, she incorporated it consistently into her routine. Now, she reports her neck appears noticeably smoother and more youthful, with no fine lines or discolouration visible.
An unexpected benefit emerged: she has a scar from a prior operation on the right side of her throat, which she says has become far less noticeable since regular use of the cream. In fact, it has faded so much that both she and I often forget it exists. When I asked for any drawbacks, she couldn't name a single one—her loyalty, evidenced by three years of continued use, speaks volumes.
Alternative Options and Consumer Feedback
For those seeking alternatives, The Elevator (£69) aims to deliver visibly lifted neck and décolleté using peptides and encapsulated alpha arbutin. Another bestseller is Absolute Collagen's Deep Lift Neck & Dec Cream (£55), which in a clinical trial with over 30 participants, saw 82% report smoother-looking skin after two weeks.
Of course, skincare outcomes can vary. A three-star review on Boots notes, 'This is a lovely cream with a nice scent that leaves my neck nice and soft. No difference to my wrinkles yet. It's a small pot, but a little goes a long way.' Nonetheless, with a dedicated fanbase and a time-limited discount at Boots, PRAI Beauty's neck-targeting products merit consideration for anyone wanting to pamper this often-overlooked area.
