When the need for a quick, crowd-pleasing dinner strikes, a supermarket pizza is often the go-to solution. With Brits estimated to eat a staggering 5,208 slices in a lifetime, the quest for the best pre-packaged pie is serious business. To settle the debate, we conducted a rigorous blind taste test of eight leading supermarket margherita pizzas, enlisting a panel of hungry critics to deliver an honest verdict.
The Blind Taste Test: Our Methodology
To ensure a fair and unbiased assessment, we gathered a table of friends to blind-taste margherita pizzas from a range of UK supermarkets. The focus was on core elements: the quality and flavour of the dough, the richness of the tomato sauce, and the melt and stringiness of the cheese. Additional toppings like pesto or cherry tomatoes were noted as welcome bonuses.
The Top Supermarket Pizzas Revealed
After much deliberation and crust-crunching, here are the standout pizzas from our 2025 taste test, crowned for their excellence in specific categories.
Best Supermarket Pizza Overall: Morrisons The Best Margherita with Pesto
Priced at £4.25 and weighing 485g, this pizza was the clear champion. It earned a chorus of approval for its herby, peppery flavour and premium taste. The sourdough and Italian rye base was pillowy soft, while the addition of fresh cherry tomatoes and pesto made it visually appealing and delicious. At 87p per 100g, it also offered the best value of all the pizzas tested.
Best for Cheese Toppings: Sainsbury's Stonebaked Margherita
Costing £3.80, this Sainsbury's offering won praise for its generous blend of mozzarella and cheddar, which melted and caramelised beautifully. The texture contrast between the crisp, golden top and soft dough was highly satisfying. However, the tomato sauce was noted as slightly too sweet and lacking in savoury depth.
Best for Flavour: Co-op Wood-Fired Margherita
This £4.25 pizza from Co-op's Irresistible range was a crowd-pleaser. The dough baked to a perfect pillowy centre with a crisp crust, offering an artisanal look. Tangy, juicy cherry tomatoes burst with flavour, and a pesto drizzle added a herby richness, though testers wished for a little more of it.
Best Dough: Doughboys Classic Margherita
Founded by twin brothers Luke and Owen Buckmaster, this £4.95 pizza delivered on its premium promise with an excellent, slow-proved, hand-stretched base full of flavour. The cheese was rich and crisped beautifully. The main critique was a desire for more tomato sauce to complement the outstanding dough.
Best Crisp Base: M&S Classic Margherita Pizza
Priced at £3.90, this M&S pizza featured a satisfyingly crisp crust and stringy, well-browned cheese. The toppings were spread generously to the edge. While enjoyable, it didn't 'wow' the panel, with the tomato sauce lacking depth. At £1.60 per 100g, it was the most expensive option per gramme.
Other Notable Contenders
The test also highlighted strong performers in niche categories. Tesco's Finest Wood Fired Pizza (£5) was praised for its soft, doughy base and fresh basil, ideal for those who prefer a thicker crust. The White Rabbit Gluten Free Sourdough Vegan Pizza (£4) impressed with its chewy sourdough base and flavourful sun-dried tomatoes, though the vegan cheese alternative divided opinion. For cheese lovers, Picard's Superior Margherita (£5) was loaded with mozzarella but let down by a bland base and scant tomato sauce.
Final Verdict and Trusted Reviews
Morrisons's The Best Margherita with Pesto emerged as the undisputed winner, combining superb flavour, texture, and value for money. The Co-op Wood-Fired Margherita was a very close runner-up. This testing was conducted by Alice Reynolds, a writer and production journalist for IndyBest, who enlists a keen eye for value. The IndyBest team tests all products in real-life settings to recommend only those truly worth your money.
