A taste test of supermarket jam donuts has crowned Waitrose as the winner, with its offering costing just 27p each. The review compared donuts from Asda, Sainsbury's, Waitrose, and the Co-op, focusing on quality and value for money.
The Waitrose donut scored top marks for its crunchy granulated sugar coating, generous portion of real fruit jam with seeds, and pillowy, fluffy dough. At 27p per donut in a five-pack, it was also one of the cheapest options.
Sainsbury's donuts, at 26p each, were praised for their good bread-y dough and chewy texture, though the jam was clear and lacked visible fruit pieces. The Co-op's donuts, at 28p each, were deemed fine but not exceptional, with a jam that tasted more like sweets than real fruit.
Asda's donuts were the cheapest at 25p each but were smaller and had a strong deep-fried flavour, making them more suitable for children. The review noted that powdered sugar on some donuts melted before reaching home.
