Ben & Jerry's is bringing a sweet twist to the classic meal deal with free Cookie Dough lunchboxes handed out in London, Birmingham, and Manchester this month. The ice cream brand's Scoop Vans will tour the three cities, offering a limited-edition lunchbox to brighten up the midday break.
The meal deal includes a Cookie Dough Sandwich as the main course, featuring Ben & Jerry's iconic ice cream between two buttery cocoa and vanilla marbled cookies. This is accompanied by Cookie Dough crisps and a milkshake, replacing the usual sandwich, crisps, and drink combination.
Lucy McManus, brand manager at Ben & Jerry's, said: 'We're all about bringing joy to even the most mundane of moments, and that includes the lunchtime slump. No more soggy cheese sandwiches ruining the break from your desk, we've created a meal deal you'll actually want to eat.'
The promotion celebrates the launch of the new Cookie Dough Sandwich, which is now available in Ben & Jerry's branches nationwide. Those who miss the free giveaway can purchase the sandwich at shops across the country.
