Applebee's is reintroducing its popular 'All You Can Eat' menu for $15.99 per plate, the chain announced on Monday. The limited-time offer includes three unlimited meal options—boneless wings, pork riblets, or Double Crunch Shrimp—all served with bottomless fries. However, the deal is only available for dine-in customers.
The move comes as Americans face rising living costs, with the Consumer Price Index showing a 0.6% increase in April, pushing annual inflation to 3.8%. Grocery prices rose 0.7% in the same period, while restaurant food costs increased only 0.2%.
Applebee's is not alone in offering value deals. Red Lobster recently revived its endless shrimp promotion, despite it contributing to the chain's 2024 bankruptcy. CEO Damola Adamolekun said the return honours what made the deal special. Chili's also updated its '3 For Me' meal, adding larger chicken sandwiches to its $10.99 offering, which includes fries, chips, salsa, and unlimited drinks.
The trend reflects a broader industry response to consumer financial strain, as chains compete for budget-conscious diners.
