Aldi's Caviar Illumination anti-age day cream, priced at just £7, has become a sensation after being identified as a near-identical dupe for La Prairie's luxury lifting and firming face cream, which retails at £439 for the same 50ml size. The budget supermarket's version has been praised by beauty bloggers and shoppers alike for its striking resemblance to the high-end product, both in packaging and performance.
My London reporter Alexandra Bullard tested the cream and noted that the Aldi product features a distinctive silver lid and the word 'caviar' on the label, mirroring the La Prairie design. While the Aldi cream is pure white compared to La Prairie's light yellow shade, Bullard found the scent to be luxurious and light. She also observed that a small amount goes a long way, making the product last longer despite its low cost.
The cost-of-living crisis has driven consumers to seek affordable alternatives to their favourite brands, and this beauty dupe is a prime example. Aldi's cream offers a budget-friendly option for those looking to save money without sacrificing quality. Bullard recommends downshifting beauty products to save for other expenses, such as Christmas presents.
For those who prefer the original La Prairie cream, waiting for Black Friday or Boxing Day sales might be a wise move. However, given the popularity of the Aldi dupe, shoppers are advised to act quickly as stocks are selling out fast.
