In a blind taste test of 11 big brands against their Aldi equivalents, the discount supermarket's biscuit emerged victorious over Oreo. The test, conducted by a journalist wearing a thick blindfold, pitted the original Oreo against Aldi's own-brand version.
The Aldi biscuit was praised for its better quality dark chocolate and more generous orange jam filling, with the taster noting it had 'more bite'. The Oreo was described as 'wan and puny', a disappointment in comparison.
Other results were mixed. Aldi's Leo The Lion sweets narrowly beat M&S's Percy Pig, while Nando's peri-peri sauce triumphed over Aldi's imitation. However, Aldi's Jaffa Cakes outperformed McVitie's, and its caterpillar cake was preferred over M&S's Colin.
The test also found Aldi's version of Magnum ice cream lacking, with the original praised for its thicker chocolate and creamier texture. Fanta Orange easily beat Aldi's diet version, which was called a 'sorry mouthful of fizz'.
Overall, the results show that while some Aldi dupes can match or beat the originals, others fall short. The supermarket continues to face legal challenges from brands like M&S and Wall's over its lookalike products.
