British folding bike brand Brompton has sold stakes to sports retailer Decathlon and Chinese venture capital firm BA Capital in a deal collectively worth about £18 million. Decathlon acquired a 10% stake through its investment arm Decathlon Pulse, while BA Capital took a 5% stake.
Expansion plans
Decathlon Pulse said it intends to back Brompton's next phase of expansion, including accelerating into growth markets like Germany and China, while preserving the “Handmade in London” heritage. Selected Brompton models will be sold in dedicated spaces in some Decathlon stores.
BA Capital, which was an early backer of viral soft toy brand Labubu and has investments in Pop Mart, said the Chinese market is increasingly driven by demand for experiences, with health and outdoor lifestyles becoming more important.
Company background
Brompton makes compact bikes that fold into three parts, designed for commuters and city travel. The company has recently launched electric bikes, which are fueling growth in Europe and North America. Prices range from £999 to £5,799 for the ultralight titanium e-bike.
Founded in London in 1975, Brompton has factories in west London and Sheffield, with around 70% of production exported worldwide.
Quotes
Brompton chief executive Will Butler-Adams said: “For over 50 years, Brompton has been dedicated to helping people move around cities in a way that is simpler, more flexible and more enjoyable.”
Michael Zang, managing partner of BA Capital, said: “The rise of experience-driven consumption is reshaping China's consumer market. As health awareness grows and outdoor lifestyles gain momentum, cycling is expanding beyond sport into everyday occasions such as commuting, travel, and social activities.”
