Euphoria star Sydney Sweeney sparks bewilderment and amusement by launching a limited-edition 'bathwater' scented soap bar with American Eagle, a marketing stunt that has left fans and critics divided.
Euphoria star Sydney Sweeney has sparked disbelief and debate by partnering with a soap brand to literally sell jars of her used bathwater. The controversial promotion for 'Sydney Sweeney Soaps' has divided fans and critics alike.
Meal-kit giant HelloFresh is set to pay $1.35 million to settle a lawsuit alleging it misled customers with deceptive marketing and unfair business practices. The settlement impacts thousands of Californian subscribers.
Meal kit giant HelloFresh has agreed to a $14 million settlement in the US over allegations it misled customers with 'spam' texts and deceptive discount offers, a ruling that could have major implications for UK subscription services.
An Ibiza-based barber, known as Dre the Barber, has skyrocketed to fame and fortune after a video of his audacious 'Final Boss' haircut went viral, securing him a lucrative five-figure endorsement deal with fashion giant boohooMAN.
Swiss watchmaker Swatch has sparked controversy in China with an advertising campaign accused of perpetuating racial stereotypes.
The US military is leveraging Gen Z social media influencers to attract younger recruits, marking a shift in traditional recruitment strategies.
Discover how Hollywood studios are transforming movie promotion with cutting-edge campaigns, immersive experiences, and digital innovation to captivate global audiences.
Minnesota Lynx coach Cheryl Reeve criticises Chicago Sky's marketing ploy involving sex toys, calling it 'unprofessional' and 'disrespectful' to the WNBA.
Waterstones faces backlash over its 'Hell on Earth' themed BookFest, with critics calling the campaign insensitive amid global crises. The bookseller defends the event as a celebration of dystopian literature.
Global advertising giant WPP reports strong profits despite challenges from US tariffs and reduced ad spending. Read how the company is navigating economic headwinds.
Hollywood star Sydney Sweeney's latest publicity stunt involving jeans soaked in her bathwater has divided fans and critics, raising questions about celebrity culture and marketing gimmicks.
Italian authorities have fined fast-fashion giant Shein €1m for falsely marketing products as 'sustainable'. The move highlights growing scrutiny over greenwashing in the retail sector.
Hollywood star Sydney Sweeney faces backlash over controversial Dunkin' genetics-themed ad campaign, raising ethical questions about marketing and science.
A rare sighting of an unusually large leopard in Malaysia has taken TikTok by storm, with the video amassing millions of views and sparking global fascination.
TV presenter Ore Oduba and motivational speaker Mel Robbins warn fans about a viral scam exploiting their 'Let Them Theory'. Discover the truth behind this disturbing trend.
AFL legend Wayne Carey finds himself at the centre of controversy after a bizarre bathroom incident was caught on camera and spread rapidly online.
Fans at Coldplay's Wembley concert were left fuming after an awkward Kiss Cam moment went viral. Here's what really happened.
An American tourist's baffling encounter with a classic British roast dinner has sparked laughter online. From mistaking Yorkshire puddings for 'bread bowls' to questioning gravy, her reactions are priceless.
A woman frustrated with her intrusive neighbours found a cheeky way to get back at them—by allowing her dog to use their garden as a toilet. The story has gone viral, sparking mixed reactions online.
A mind-bending optical illusion is taking the internet by storm – but only those with razor-sharp vision can crack it. Are you up for the challenge?
Kansas City Chiefs superstar Patrick Mahomes wows fans with an unbelievable one-handed catch during a flag football game. See the viral moment here!
Country star Morgan Wallen sparked laughter when he refused to kiss fellow concert-goers during a viral Kiss Cam moment. The unexpected reaction from an astronomer CEO stole the show!
Australian singles are sharing cringe-worthy PowerPoint presentations they've received on dating apps like Tinder and Bumble, sparking a viral trend of romantic missteps.
Hollywood star Pedro Pascal left fans baffled after being filmed pouring an unknown liquid onto the street in a viral clip. The 'Last of Us' actor's odd behaviour has set social media alight with speculation.
Love Island star Harrison Boon addresses the viral 'snake' moment that had fans buzzing, explaining his side of the story and why it was all a big misunderstanding.
Horrified holidaymakers watched in disbelief as a renowned waterfall dramatically crumbled during their visit, sparking safety concerns and viral reactions.
Discover how a savvy decorator is revolutionising home makeovers on a shoestring budget, creating stunning transformations that have gone viral.
A man exacts hilarious revenge on his noisy neighbour by covering their home in toilet paper—photos spark online frenzy.
A father attending matches with his son noticed a striking contrast in fan behaviour at Arsenal and Manchester City games, sparking a viral debate online.