Sky Sports' Female TikTok Channel Ditched in 3 Days
Sky Sports' Halo TikTok channel aimed at women was pulled after just three days. Discover why this marketing misstep highlights a fundamental flaw in how sports engage female audiences.
Category : Search result: sports branding
Sky Sports' 'Halo' TikTok channel pulled after sexism row
Sky Sports' 'female-focused' Halo TikTok channel was pulled after just 48 hours following widespread criticism for its patronising pink aesthetic and gender stereotypes. Discover why it failed.
Sky Sports axes Halo channel after sexism backlash
Sky Sports has shut down its female-focused TikTok channel Halo after just three days following widespread criticism that the content was patronising and sexist.
Sky Sports axes Halo brand after backlash
Sky Sports has scrapped its female-targeted Halo brand just days after launch following a furious backlash accusing it of being patronising. Read the full story.
Sky Sports criticised for 'patronising' female fans
Sky Sports faces criticism for its new female-targeted TikTok channel 'Halo', branded the 'lil sis' of main content and accused of patronising women with pink branding. Discover the full story.
Missouri's $3.88bn Sports Betting Projection
Missouri's legal sports betting market, launching 1st December, is projected to generate a massive $3.88bn handle in its first year. Discover the key figures and driving forces behind this economic surge.
NYC's iconic 'I ❤ NY' logo gets modern redesign
Governor Kathy Hochul unveils a refreshed 'We ❤ NYC' design, replacing the legendary Milton Glaser creation in a bold move to revitalise the city's brand identity for the modern era.
Win Prizes in This Week's Ultimate Sports Quiz
From Premier League drama to boxing's biggest punches, dive into our weekly sports quiz covering football, cricket, rugby, boxing, darts, baseball and swimming for your chance to win exciting prizes.
Cracker Barrel's White House store sparks controversy
Iconic American restaurant chain Cracker Barrel faces backlash after opening a White House-themed store, raising questions about brand identity and political neutrality in retail.
Meghan Markle's royal-style branding sparks Christmas controversy
The Duchess of Sussex faces criticism for using regal imagery in promotional video for her lifestyle brand's holiday collection, raising questions about commercial use of royal connections.
Trans runner Evie Toone files landmark NCAA lawsuit
University of Washington runner Evie Toone launches groundbreaking legal action against NCAA, challenging transgender athlete policies in collegiate sports amid growing national debate.
Virgin Media blackout: Sky & TNT Sports channels go dark
Millions of Virgin Media customers face sports blackout as Sky and TNT Sports channels disappear in major carriage fee dispute. Find out when your favourite sports might return.
Barstool Sports' Cody Beef Dies - Community Mourns
The sudden and tragic passing of Barstool Sports personality Cody Beef has sent shockwaves through the sports media community, leaving colleagues and fans mourning the loss of a beloved content creator.
Cracker Barrel logo change sparks customer fury
American restaurant chain Cracker Barrel faces customer backlash after quietly altering its iconic logo, removing the distinctive crossbar from its cracker barrel imagery and triggering conspiracy theories.
NFL warns players after NBA's Mafia betting scandal
The NFL has issued an urgent warning to its athletes about gambling dangers after explosive revelations of Mafia involvement in the NBA's betting controversy. Learn how American sports leagues are battling organised crime infiltration.
NBA Betting Scandals: Basketball's Gambling Crisis Exposed
Exclusive investigation reveals how NBA legends and modern stars became entangled in gambling controversies that threatened the integrity of professional basketball.
Olympian's granddaughter loses qualification to transgender student
The granddaughter of a celebrated British Olympian has failed to qualify for a sporting event after finishing behind a transgender student, sparking a family appeal and reigniting the debate about fairness in women's sports.
WNBA players score major pay rise in landmark deal
Women's basketball stars secure groundbreaking salary increases and enhanced benefits in transformative WNBA agreement, marking historic progress for professional women athletes.
ESPN's Sam Ponder sparks trans athlete controversy
ESPN presenter Sam Ponder ignites controversy by sharing a viral video about transgender athletes in female sports, questioning fairness and sparking intense social media debate about biological advantages.
Pushy Parents: Youth Sports' Biggest Problem
Leading sports psychologists warn that overbearing parental behaviour is becoming the primary obstacle to children's athletic development and enjoyment in UK sports.
Muhammad Ali's sumo wrestling challenge in Tokyo
Discover the incredible true story of how Muhammad Ali stepped into the sumo ring against Japan's wrestling titans during his 1970s Tokyo visit - a remarkable crossover of combat sports history.
Meghan Markle's rebrand branded 'utter flop' by experts
The Duchess of Sussex's latest business ventures and public appearances are facing harsh criticism from branding specialists who question her strategic direction post-royalty.
Meghan's Power Moves: The Beckham Fashion Blueprint
The Duchess of Sussex is making calculated fashion choices reminiscent of Victoria Beckham's style evolution, as she builds her American Riviera Orchard brand and establishes herself as a serious business player.
Aldi unveils new logo in major brand refresh
Aldi reveals dramatic logo transformation across UK stores and delivery vans in biggest brand refresh since 1990s - here's what shoppers can expect
Ferrari Loses £4.5bn Amid 'Woke' Car Backlash
Ferrari faces investor backlash as its stock plunges 8% following CEO Benedetto Vigna's announcement of a new 'woke' electric vehicle, raising concerns about the brand's future direction and profitability.
NCAA Allows Athlete Gambling Sponsorships in Rule U-Turn
The NCAA has overturned its controversial ban on sports betting partnerships, allowing college athletes to sign sponsorship deals with gambling companies in a landmark decision that's dividing the sports world.
Meghan Markle removes royal title from website
The Duchess of Sussex has sparked speculation among royal watchers after making a mysterious alteration to her official website, removing a key phrase that had previously defined her public persona.
New Forest Ponies: The Truth Behind Brand Marks
Exclusive insight into the ancient practice of branding New Forest ponies and why officials insist it's essential for their protection and management.
Trump name removed from Saudi Arabia plaza
Saudi Arabia quietly removes 'Trump' branding from luxury Jeddah plaza amid ongoing legal disputes and diplomatic tensions with the former president's business empire.
Billy Vigar: Teen footballer's tragic wall accident death
The heartbreaking story of 14-year-old Billy Vigar, who tragically died after being struck by a football against a brick wall during a school match, sparking vital safety conversations in grassroots football.
Page 1 of 4