Category : Search result: sports branding


Wendy's Daughter on the Awkward Legacy of Her Name

Wendy Thomas Morse, the namesake of the burger chain, shares the complex legacy of her father's branding decision and the chain's recent sales struggles. Discover the personal story behind the sign.

Sky Sports axes Halo brand after backlash

Sky Sports has scrapped its female-targeted Halo brand just days after launch following a furious backlash accusing it of being patronising. Read the full story.

Sky Sports criticised for 'patronising' female fans

Sky Sports faces criticism for its new female-targeted TikTok channel 'Halo', branded the 'lil sis' of main content and accused of patronising women with pink branding. Discover the full story.

Missouri's $3.88bn Sports Betting Projection

Missouri's legal sports betting market, launching 1st December, is projected to generate a massive $3.88bn handle in its first year. Discover the key figures and driving forces behind this economic surge.

NYC's iconic 'I ❤ NY' logo gets modern redesign

Governor Kathy Hochul unveils a refreshed 'We ❤ NYC' design, replacing the legendary Milton Glaser creation in a bold move to revitalise the city's brand identity for the modern era.

Win Prizes in This Week's Ultimate Sports Quiz

From Premier League drama to boxing's biggest punches, dive into our weekly sports quiz covering football, cricket, rugby, boxing, darts, baseball and swimming for your chance to win exciting prizes.

Barstool Sports' Cody Beef Dies - Community Mourns

The sudden and tragic passing of Barstool Sports personality Cody Beef has sent shockwaves through the sports media community, leaving colleagues and fans mourning the loss of a beloved content creator.

Cracker Barrel logo change sparks customer fury

American restaurant chain Cracker Barrel faces customer backlash after quietly altering its iconic logo, removing the distinctive crossbar from its cracker barrel imagery and triggering conspiracy theories.

NFL warns players after NBA's Mafia betting scandal

The NFL has issued an urgent warning to its athletes about gambling dangers after explosive revelations of Mafia involvement in the NBA's betting controversy. Learn how American sports leagues are battling organised crime infiltration.

ESPN's Sam Ponder sparks trans athlete controversy

ESPN presenter Sam Ponder ignites controversy by sharing a viral video about transgender athletes in female sports, questioning fairness and sparking intense social media debate about biological advantages.

Pushy Parents: Youth Sports' Biggest Problem

Leading sports psychologists warn that overbearing parental behaviour is becoming the primary obstacle to children's athletic development and enjoyment in UK sports.

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