New research reveals that shocking and controversial adverts are more than just clickbait – they're powerfully effective at embedding brand names into our long-term memory, creating a potent marketing tool.
Barstool Sports founder Dave Portnoy claims the 'Taylor Swift effect' is the sole reason for the massive surge in Travis Kelce's fame and marketability, sparking debate across the sports and entertainment world.
Hall of Famer George Raveling reveals how he helped broker Michael Jordan's historic Nike deal for just $1, changing sports marketing forever.
Nestlé CEO Mark Schneider has been abruptly fired after a secret romantic relationship with a marketing executive he promoted to Vice President of Americas Marketing just 18 months after meeting her, in a dramatic corporate governance scandal.
Dan Evins, son of Cracker Barrel's founder, delivers a scathing critique of CEO Julie Masino's controversial rebranding efforts, warning it alienates the chain's core customer base and strays from its cherished heritage.
California Governor Gavin Newsom doubles down on Democratic campaigning with a bold new social media strategy directly targeting Donald Trump ahead of the US election.
A former beauty industry professional reveals why the term 'anti-ageing' is a controversial marketing ploy designed to exploit insecurities, not a scientific reality.
An in-depth exploration of Jimmy 'MrBeast' Donaldson's unprecedented YouTube success, analysing the strategic genius and psychological tactics behind his viral empire.
Exclusive analysis reveals how Democratic strategists are deploying unconventional 'troll' tactics against Donald Trump in the 2025 campaign. Discover the high-risk, high-reward approach shaking up US politics.
An investigation reveals Reform UK's strategic targeting of local media outlets like Nottinghamshire Live to amplify its message, raising questions about press impartiality and political influence in the council election landscape.
As Russia intensifies its assault on Ukraine, Vladimir Putin is directly challenging Western unity. This analysis examines how the Kremlin is testing Donald Trump's commitment and Europe's staying power in a conflict that threatens global security.
Exclusive: The Champions League undergoes a dramatic 'hipster' rebrand for the 2024-25 season, targeting a new generation with indie music, urban aesthetics, and a complete digital overhaul. Discover how Europe's elite competition is fighting for relevanc
Discover how e.l.f. Beauty's groundbreaking TikTok Shop strategy is driving record sales, captivating Gen Z, and reshaping the digital beauty landscape in the UK. Exclusive insights into the viral products and marketing genius behind the phenomenon.
An inside look at the Duchess of Sussex's calculated PR strategy to control the narrative following her divisive 'shut up' remark on her Archetypes podcast, revealing the meticulous planning behind royal communications.
The iconic BBC children's show Blue Peter is undergoing a radical digital transformation, embracing TikTok trends and shorter formats in a bold attempt to captivate Gen Z. Discover the risks and rewards of modernising a British television institution.
Nine Entertainment reports a 4.4% profit dip to A$258.3m but signals a bold digital future with major AI investment and the strategic sale of its Domain stake, reshaping Australia's media landscape.
The truth behind the hilarious 'feud' between Hollywood A-listers Ryan Reynolds and Robert Downey Jr has been uncovered. Discover how a viral social media clash was actually a masterclass in marketing and celebrity friendship.
Exclusive analysis reveals how Donald Trump's pro-LGBT+ rhetoric forms a key part of his political strategy, appealing to conservative gay voters and challenging traditional Republican values.
Chancellor Rachel Reeves seeks advice from former Corbyn advisor James Meadway, a proponent of higher taxes, sparking debate over Labour's economic direction and 'Tory-like' fiscal strategies.
California Governor Gavin Newsom emerges as the Democrats' tactical spearhead, orchestrating a sophisticated offensive against Trump's agenda. Explore the high-stakes political manoeuvring reshaping the battle for America's future.
Iconic US restaurant chain Cracker Barrel faces a fierce customer backlash and plummeting sales after a drastic 'woke' rebrand alienates its conservative core base. The brand's attempt to modernise its values has been met with accusations of betrayal and
Exclusive: The head of a leading foreign policy think-tank delivers a damning critique of the Prime Minister's narrow, legalistic approach to the migration crisis, arguing it is crippling Britain's global standing and requires a bold, strategic overhaul.
Exclusive: Major investment in UK battery production set to create thousands of jobs and secure Britain's electric vehicle future, boosting economy and energy security.
Actress Sydney Sweeney and singer Halsey have publicly condemned American Eagle, accusing the fashion retailer of using their images in an 'exploitative' marketing campaign without their consent, sparking a major debate on brand ethics.
New data uncovers the top-earning careers in Britain, with chief executives and marketing directors leading the pack. Discover which roles offer the highest salaries and the qualifications you need to land them.
Exclusive internal memo reveals Cracker Barrel CEO's controversial 'Reimaging' plan, sparking investor fury and customer backlash over abandoning traditional values.
California Governor Gavin Newsom's viral comedic takedown of Donald Trump marks a new, high-stakes phase in political discourse. We analyse the strategy, the risks, and what it reveals about the future of digital-age campaigning.
US restaurant chain Cracker Barrel becomes the latest brand to face a consumer revolt after partnering with transgender influencer Dylan Mulvaney, mirroring the controversy that rocked Bud Light. Analysts warn of the growing risks for brands entering the
Exclusive report on Donald Trump and the Republican Party's ambitious, high-stakes strategy to make historic inroads in deeply Democratic California in the 2024 election, targeting the state's discontented voters.