New research reveals that shocking and controversial adverts are more than just clickbait – they're powerfully effective at embedding brand names into our long-term memory, creating a potent marketing tool.
Barstool Sports founder Dave Portnoy claims the 'Taylor Swift effect' is the sole reason for the massive surge in Travis Kelce's fame and marketability, sparking debate across the sports and entertainment world.
Hall of Famer George Raveling reveals how he helped broker Michael Jordan's historic Nike deal for just $1, changing sports marketing forever.
Nestlé CEO Mark Schneider has been abruptly fired after a secret romantic relationship with a marketing executive he promoted to Vice President of Americas Marketing just 18 months after meeting her, in a dramatic corporate governance scandal.
A former beauty industry professional reveals why the term 'anti-ageing' is a controversial marketing ploy designed to exploit insecurities, not a scientific reality.
Exclusive: The Champions League undergoes a dramatic 'hipster' rebrand for the 2024-25 season, targeting a new generation with indie music, urban aesthetics, and a complete digital overhaul. Discover how Europe's elite competition is fighting for relevanc
Discover how e.l.f. Beauty's groundbreaking TikTok Shop strategy is driving record sales, captivating Gen Z, and reshaping the digital beauty landscape in the UK. Exclusive insights into the viral products and marketing genius behind the phenomenon.
The truth behind the hilarious 'feud' between Hollywood A-listers Ryan Reynolds and Robert Downey Jr has been uncovered. Discover how a viral social media clash was actually a masterclass in marketing and celebrity friendship.
Actress Sydney Sweeney and singer Halsey have publicly condemned American Eagle, accusing the fashion retailer of using their images in an 'exploitative' marketing campaign without their consent, sparking a major debate on brand ethics.
New data uncovers the top-earning careers in Britain, with chief executives and marketing directors leading the pack. Discover which roles offer the highest salaries and the qualifications you need to land them.
Exclusive insight into how global music icon Ed Sheeran provided crucial advice that helped Australian tennis star Alexei Popyrin overcome career burnout and rediscover his passion for the game ahead of US Open 2025.
US restaurant chain Cracker Barrel becomes the latest brand to face a consumer revolt after partnering with transgender influencer Dylan Mulvaney, mirroring the controversy that rocked Bud Light. Analysts warn of the growing risks for brands entering the
Penrith Panthers superstar Nathan Cleary opens up about a harrowing childhood experience that left him traumatised, sharing the incredibly scary act that still haunts him years later.
Groundbreaking UK research reveals the psychological drivers behind conspiracy theory beliefs, from social media algorithms to deep-seated human needs for control and community.
New research reveals the surprising truth about UK takeaway habits, with most households ordering the same meal repeatedly. Discover the nation's favourite dishes and the psychology behind our culinary comfort zones.
Struggling to live in the moment? Discover actionable strategies from a leading psychologist to overcome 'time anxiety', quieten your inner critic, and finally start carpe-ing the diem.
A new breed of impossibly beautiful, entirely fictional digital personas is amassing millions of followers and lucrative brand deals, raising profound questions about reality, authenticity, and the future of human influence online.
Struggling studio Disney launches desperate charm offensive to win over sceptical Gen Z males following box office disasters like the upcoming Snow White remake, internal leaks reveal.
Groundbreaking research from the University of London reveals a surprisingly simple and rapid exposure therapy technique that can cure severe arachnophobia in just minutes, offering new hope to millions.
Discover the ultimate mood-boosting playlist! Neuroscientists reveal the 30 happiest songs that are scientifically proven to trigger joy and euphoria, from iconic classics to modern anthems.
Euphoria star Sydney Sweeney sparks bewilderment and amusement by launching a limited-edition 'bathwater' scented soap bar with American Eagle, a marketing stunt that has left fans and critics divided.
Euphoria star Sydney Sweeney has sparked disbelief and debate by partnering with a soap brand to literally sell jars of her used bathwater. The controversial promotion for 'Sydney Sweeney Soaps' has divided fans and critics alike.
New research reveals the critical strengths of the ISFJ personality type but issues a stark warning against using the popular Myers-Briggs test for major life and career decisions. Discover why experts are urging caution.
Meal-kit giant HelloFresh is set to pay $1.35 million to settle a lawsuit alleging it misled customers with deceptive marketing and unfair business practices. The settlement impacts thousands of Californian subscribers.
Discover the 'Otrovert' – the personality type that blends introversion and extroversion. New research reveals why this adaptable trait could be your greatest asset in work and life.
Meal kit giant HelloFresh has agreed to a $14 million settlement in the US over allegations it misled customers with 'spam' texts and deceptive discount offers, a ruling that could have major implications for UK subscription services.
A gripping exploration of the psychological and ethical dilemmas faced by collectors, as revealed in James Delbourgo's latest book.
A seasoned travel expert shares the surprising psychological reason we overpack underwear and offers practical tips to pack smarter for your next trip.