Beauty Insider Exposes 'Anti-Ageing' Myth
A former beauty industry professional reveals why the term 'anti-ageing' is a controversial marketing ploy designed to exploit insecurities, not a scientific reality.
A former beauty industry professional reveals why the term 'anti-ageing' is a controversial marketing ploy designed to exploit insecurities, not a scientific reality.
Exclusive: The Champions League undergoes a dramatic 'hipster' rebrand for the 2024-25 season, targeting a new generation with indie music, urban aesthetics, and a complete digital overhaul. Discover how Europe's elite competition is fighting for relevanc
Discover how e.l.f. Beauty's groundbreaking TikTok Shop strategy is driving record sales, captivating Gen Z, and reshaping the digital beauty landscape in the UK. Exclusive insights into the viral products and marketing genius behind the phenomenon.
The truth behind the hilarious 'feud' between Hollywood A-listers Ryan Reynolds and Robert Downey Jr has been uncovered. Discover how a viral social media clash was actually a masterclass in marketing and celebrity friendship.
Actress Sydney Sweeney and singer Halsey have publicly condemned American Eagle, accusing the fashion retailer of using their images in an 'exploitative' marketing campaign without their consent, sparking a major debate on brand ethics.
New data uncovers the top-earning careers in Britain, with chief executives and marketing directors leading the pack. Discover which roles offer the highest salaries and the qualifications you need to land them.
US restaurant chain Cracker Barrel becomes the latest brand to face a consumer revolt after partnering with transgender influencer Dylan Mulvaney, mirroring the controversy that rocked Bud Light. Analysts warn of the growing risks for brands entering the
A new breed of impossibly beautiful, entirely fictional digital personas is amassing millions of followers and lucrative brand deals, raising profound questions about reality, authenticity, and the future of human influence online.
Struggling studio Disney launches desperate charm offensive to win over sceptical Gen Z males following box office disasters like the upcoming Snow White remake, internal leaks reveal.
Euphoria star Sydney Sweeney sparks bewilderment and amusement by launching a limited-edition 'bathwater' scented soap bar with American Eagle, a marketing stunt that has left fans and critics divided.
Euphoria star Sydney Sweeney has sparked disbelief and debate by partnering with a soap brand to literally sell jars of her used bathwater. The controversial promotion for 'Sydney Sweeney Soaps' has divided fans and critics alike.
Meal-kit giant HelloFresh is set to pay $1.35 million to settle a lawsuit alleging it misled customers with deceptive marketing and unfair business practices. The settlement impacts thousands of Californian subscribers.
A leading UK gardening expert debunks one of the most persistent garden myths. Discover why watering your plants on a sunny afternoon isn't just acceptable – it's actually beneficial.
Meal kit giant HelloFresh has agreed to a $14 million settlement in the US over allegations it misled customers with 'spam' texts and deceptive discount offers, a ruling that could have major implications for UK subscription services.
Swiss watchmaker Swatch has sparked controversy in China with an advertising campaign accused of perpetuating racial stereotypes.
The US military is leveraging Gen Z social media influencers to attract younger recruits, marking a shift in traditional recruitment strategies.
Discover how Hollywood studios are transforming movie promotion with cutting-edge campaigns, immersive experiences, and digital innovation to captivate global audiences.
Experts debunk common misconceptions about cancer-causing foods, revealing the truth behind popular dietary fears.
Discover whether natural beauty products are truly better for your skin or just a marketing myth. Experts weigh in on the science behind skincare.
From detox teas to 'miracle' cures, celebrities have peddled countless dubious health claims. Here are the most absurd ones they wish they could take back.
Rock legend Mick Jagger has debunked the infamous Mars Bar myth involving Marianne Faithfull, calling it 'ridiculous' as police confirm no evidence was ever found.
Minnesota Lynx coach Cheryl Reeve criticises Chicago Sky's marketing ploy involving sex toys, calling it 'unprofessional' and 'disrespectful' to the WNBA.
Waterstones faces backlash over its 'Hell on Earth' themed BookFest, with critics calling the campaign insensitive amid global crises. The bookseller defends the event as a celebration of dystopian literature.
Global advertising giant WPP reports strong profits despite challenges from US tariffs and reduced ad spending. Read how the company is navigating economic headwinds.
As winter sets in and respiratory illnesses surge, experts weigh in on whether cold weather and inadequate clothing truly increase your risk of falling ill.
Hollywood star Sydney Sweeney's latest publicity stunt involving jeans soaked in her bathwater has divided fans and critics, raising questions about celebrity culture and marketing gimmicks.
Italian authorities have fined fast-fashion giant Shein €1m for falsely marketing products as 'sustainable'. The move highlights growing scrutiny over greenwashing in the retail sector.
Hollywood star Sydney Sweeney faces backlash over controversial Dunkin' genetics-themed ad campaign, raising ethical questions about marketing and science.
For years, people have debated whether cracking knuckles leads to arthritis. We examine the science behind this common habit.
Jet2's holiday advert has unexpectedly become an internet meme, sparking debates over whether it's a PR triumph or a branding blunder.
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