A new strategy from the US right aims to recruit young female voters by framing conservatism as an aspirational, attractive lifestyle. Discover the figures and tactics behind this cultural shift.
Wendy Thomas Morse, the namesake of the burger chain, shares the complex legacy of her father's branding decision and the chain's recent sales struggles. Discover the personal story behind the sign.
Discover the secrets to online success from Dr Sophie Bishop. Learn how to build a powerful personal brand, engage authentically, and start making money today.
Sky Sports' 'female-focused' Halo TikTok channel was pulled after just 48 hours following widespread criticism for its patronising pink aesthetic and gender stereotypes. Discover why it failed.
Sky Sports has shut down its female-focused TikTok channel Halo after just three days following widespread criticism that the content was patronising and sexist.
Sky Sports faces criticism for its new female-targeted TikTok channel 'Halo', branded the 'lil sis' of main content and accused of patronising women with pink branding. Discover the full story.
Governor Kathy Hochul unveils a refreshed 'We ❤ NYC' design, replacing the legendary Milton Glaser creation in a bold move to revitalise the city's brand identity for the modern era.
Iconic American restaurant chain Cracker Barrel faces backlash after opening a White House-themed store, raising questions about brand identity and political neutrality in retail.
The Duchess of Sussex faces criticism for using regal imagery in promotional video for her lifestyle brand's holiday collection, raising questions about commercial use of royal connections.
American restaurant chain Cracker Barrel faces customer backlash after quietly altering its iconic logo, removing the distinctive crossbar from its cracker barrel imagery and triggering conspiracy theories.
The Duchess of Sussex's latest business ventures and public appearances are facing harsh criticism from branding specialists who question her strategic direction post-royalty.
The Duchess of Sussex is making calculated fashion choices reminiscent of Victoria Beckham's style evolution, as she builds her American Riviera Orchard brand and establishes herself as a serious business player.
Aldi reveals dramatic logo transformation across UK stores and delivery vans in biggest brand refresh since 1990s - here's what shoppers can expect
Ferrari faces investor backlash as its stock plunges 8% following CEO Benedetto Vigna's announcement of a new 'woke' electric vehicle, raising concerns about the brand's future direction and profitability.
The Duchess of Sussex has sparked speculation among royal watchers after making a mysterious alteration to her official website, removing a key phrase that had previously defined her public persona.
Exclusive insight into the ancient practice of branding New Forest ponies and why officials insist it's essential for their protection and management.
Saudi Arabia quietly removes 'Trump' branding from luxury Jeddah plaza amid ongoing legal disputes and diplomatic tensions with the former president's business empire.
A deep dive into the Beckham Netflix documentary reveals Victoria Beckham's famously stern public image is a calculated and successful personal branding strategy, not a sign of unhappiness.
American restaurant chain Cracker Barrel Old Country Store ignites a social media firestorm with its minimalist logo redesign. Customers accuse the brand of abandoning its heritage for a bland, corporate look.
Donald Trump's 2024 campaign has issued a stringent 12-point social media policy, banning aides from posting opinion polls, creating 'drama,' or sharing unauthorised content, in a major crackdown on digital discipline.
In a bizarre moment at a Florida rally, Donald Trump paused his speech to open a mysterious box emblazoned with 'MAGA' branding, revealing its contents to a captivated audience. The unusual incident has sparked widespread speculation and debate across pol
Cycling team Israel-Premier Tech compelled to strip branding from riders' jerseys following widespread protests and security concerns at Vuelta a España. UCI makes unprecedented intervention.
In a bombshell move, Donald Trump demands Republican lawmakers sign an 'oath of allegiance' or risk being ousted by MAGA-backed challengers, escalating his war on party dissent.
Brexit architect Nigel Farage makes a strategic pivot to US politics, campaigning alongside Donald Trump's MAGA allies in Washington DC ahead of the presidential election.
Reform UK leader Nigel Farage declares unwavering support for Donald Trump's 2024 presidential campaign, positioning himself as a key international ally for the MAGA movement in a major US speech.
An exclusive look inside the unofficial 'MAGA uniform' adopted by Donald Trump's aides and allies, revealing the surprising designer brands and calculated fashion choices that define his political movement's visual identity.
The manager of a top-tier NRL player has issued a blanket ban on 'cringeworthy' TikTok videos, demanding all content focus exclusively on serious football analysis in a major shift for player branding.
Airbnb billionaire Joe Gebbia shocks the tech world by endorsing Donald Trump for President and launching a new pro-Trump podcast with former spokeswoman Katie Miller, signalling a major shift in Silicon Valley allegiances.
Iconic US restaurant chain Cracker Barrel sparks customer fury with a controversial new logo and a simplified menu, as loyal patrons accuse the brand of abandoning its heritage.