Scotland is experiencing a surge in 'coolcations' as holidaymakers abandon scorching Mediterranean destinations for cooler northern escapes. Over 250,000 people have been evacuated from wildfire zones across Europe this summer as heatwaves grip the continent.
A study reveals that three in four UK holidaymakers believe traditional hotspots like France, Spain, Greece, and Cyprus will be too hot to visit by 2030. New data shows British tourists are swapping Santorini for Scotland and Scandinavia, driven by extreme temperatures.
Temperature contrast and rising searches
While parts of England hit 35C on Monday, Scotland enjoyed rain and highs in the mid-20s, a refreshing alternative for heat-weary travellers. Searches for 'coolcations' have soared by 420% in the past three months, and 'escape the heat' by 300%, according to Awaze, owner of Hoseasons and cottages.com. Yorkshire and the north-west have also seen increased interest.
Industry response and expert warnings
Travel Counsellors, a Manchester-based firm, reports a 25% rise in trips to cooler northern European nations, particularly Norway. Hyatt hospitality group says bookings for Sweden have more than doubled in three years.
Ilan Kelman, professor of disasters and health at University College London, said: "Southern European holidays will no longer be a relaxing summer holiday escape." Peter Sammonds, professor of geophysics and climate risks at UCL, added: "The human body struggles to cope in 33°C weather."
Climate factors and future trends
Climate scientists predict an El Niño event later this year, which could add extra warmth. Dr Liz Bentley, chief executive of the Royal Meteorological Society, explained: "El Niño will add extra warmth to the global climate, but it isn't the main reason Europe is experiencing these extremes. The overwhelming driver is long-term climate change."
Data from Trip.com shows a 237% increase in searches for cooler summer destinations. Travel agents are promoting coolcations in Switzerland, Norway, and Iceland. Dr Bentley advises British holidaymakers to consider northern Europe or adjust travel timing.
