
Virgin Media is set to transform the way its customers watch television with a monumental software upgrade, putting an end to the frustrating hunt for content across different apps.
The telecoms giant is rolling out a powerful new universal search function for its Virgin TV 360 and Stream boxes. This long-awaited feature will act as a single, intelligent hub, scouring your installed streaming apps to find exactly what you're looking for in seconds.
How The Revolutionary Search Works
Gone are the days of jumping between Netflix, Disney+, ITVX, and BBC iPlayer. The new system aggregates content from all your subscribed services. Simply type in the name of a show, movie, or even an actor, and the platform will present you with a comprehensive list of where it's available to watch.
This not only saves precious time but could also save money, as users might discover a desired show is already included in a subscription they already pay for, rather than renting it elsewhere.
More Than Just Search: A Smarter TV Experience
The update, confirmed by Virgin Media, isn't stopping at search. The overhaul introduces a suite of enhancements designed to create a more seamless and personalised viewing journey:
- Universal Watchlist: A single place to save all the content you want to watch later, regardless of which app it's on.
- Personalised Profiles: Different members of the household can now have their own unique profiles with tailored recommendations and watchlists.
- Enhanced Accessibility: New audio description features and a high-contrast text mode make the platform more inclusive.
- A Fresh Look: A redesigned user interface offers quicker navigation and a more modern feel.
This strategic move positions Virgin Media as a strong competitor against other aggregator platforms like Sky Glass and Sky Stream, emphasising convenience and user control in an increasingly fragmented streaming landscape.
When Can You Get The Update?
The new software will be rolling out to Virgin TV 360 and Virgin TV Stream boxes throughout 2024. The update will be delivered automatically, so customers won't need to lift a finger to access the new features.
This represents one of the most significant updates to the Virgin TV platform in years, signalling a major shift towards a unified and intelligent entertainment hub for the modern home.