New data from Ofcom reveals that British adults are becoming less active on social media, with just under half (49%) now posting, sharing, or commenting, down from 61% in 2024. The decline is attributed to the rise of passive consumption, fears over historical posts resurfacing, and growing concerns about mental health and screen time.
The changing nature of social media platforms is a key driver. Apps like TikTok and features such as Instagram Reels encourage passive viewing rather than active participation. Joseph Oxlade, senior research manager at Ofcom, noted: 'It is much harder for people to play in these spaces themselves.' The UK is TikTok's largest European market, with over 30 million users.
Fear of old posts causing future problems is also rising, with 49% of adults now worried about this, up from 43% in 2024. High-profile examples include actor Karla Sofía Gascón losing an Oscar nomination over historical tweets, and director James Gunn being fired by Disney for old offensive posts. Political figures have also faced scrutiny, such as Labour MP Lauren Edwards apologising for a 2009 tweet.
Ofcom's survey of 7,500 people also found that more than a quarter of adults encounter viewpoints online they disagree with, which may deter posting. Oxlade linked this to increasing polarisation: 'It could be a factor in people not wanting to post something controversial.'
Concerns about mental health and excessive screen time are also influencing behaviour. The report suggests that the benefits of social media are being weighed against these risks, leading to more passive engagement.
