Instagram is once again under fire from its user base after rolling out significant changes to its algorithm. The latest update, which further prioritises Reels and paid advertisements, has sparked widespread frustration among content creators and businesses who rely on the platform for organic reach.
What’s Changing on Instagram?
The new algorithm adjustments mean that users’ feeds will now feature even more Reels and sponsored content, pushing traditional photo posts and Stories further down. This shift aligns with Meta’s broader strategy to compete with TikTok, but many long-time Instagram users feel sidelined.
Why Are Users Upset?
Content creators and small businesses, in particular, are voicing concerns over dwindling engagement. With organic reach already declining in recent years, the latest changes make it even harder for posts to appear in followers’ feeds without paid promotion.
- Increased Ad Dominance: Users report seeing more ads than ever before.
- Reels Over Photos: The platform is aggressively pushing short-form video content.
- Algorithmic Bias: Smaller accounts struggle to compete with verified and sponsored posts.
Meta’s Response
Meta, Instagram’s parent company, has defended the update, stating that the changes are designed to enhance user experience by delivering more 'relevant and engaging' content. However, critics argue that the move prioritises monetisation over community engagement.
As backlash grows, some users are threatening to leave the platform altogether, while others are calling for Instagram to reconsider its approach. Will Meta listen, or will the algorithm changes drive away its core user base? Only time will tell.
