Millennial and Generation Z Christian influencers are filling a void in American religion, growing audiences by steering young people to biblical answers for tough questions not always addressed in Sunday sermons. Megan Ashley, 35, host of the 'In Totality' podcast, said she aims to be a 'Monday to Saturday help' for listeners.
These influencers, from varied backgrounds, talk candidly about anxieties, doubts, dating and culture. Lecrae Moore, a Christian rapper and podcaster, said they make accessible 'a truth that transforms people.' Arielle Reitsma, 36, co-host of 'Girls Gone Bible,' which gets over a million listens monthly, said they connect by admitting they are 'mess-ups too.'
Zachary Sheldon, a Baylor University lecturer, noted that these algorithm-savvy podcasters fit in a tradition of Christian celebrities like Billy Graham. He said they can harness audiences more easily than established congregations, but warned of 'potential dangers in granting them too much authority.'
The influencers encourage church attendance and reach those disconnected from religion. Only 41% of 18-35-year-olds surveyed in 2023-24 said they believe in God with certainty, down from 65% in 2007, according to Pew Research. Angela Halili, 29, Reitsma's co-host, said 'people are spiritually hungry' and encountering Jesus online.
At live events, the 'Girls Gone Bible' hosts warn against idolizing work or relationships and recount their past struggles. Anna Williams, 17, said she considers them 'a big sister.' Ashley, who teaches about living as a sacrifice, said her intensity grew after a healing encounter with God's 'severity' as a divorced single mom battling depression.
