Boots has unveiled its Premium Hair Edit Beauty Box, a collection of 15 luxury haircare products worth over £223, available for £50. The box saves shoppers approximately 78% compared to buying the items individually, equating to just £3.34 per product.
What's inside the box?
The edit features seven full-size items and eight deluxe samples from premium brands including Kérastase, Amika, Aveda, Living Proof, Philip Kingsley, and Sol de Janeiro. Key full-size products include the Amika Soulfood Nourishing Leave-In Dry Hair Mask (200ml, valued at £28), Aveda Botanical Repair Strengthening Leave-In Treatment (100ml, £27), and Philip Kingsley Elasticizer Extreme Rich Deep-Conditioning Treatment (75ml). Also included are a Tangle Teezer Detangling Hairbrush, Wella Professionals Ultimate Color Sulphate-Free Shampoo (250ml), and FUL Styling Spray (100ml).
Deluxe samples comprise Sol de Janeiro Brazilian Joia Milky Leave-in Conditioner (30ml), Living Proof Perfect Hair Day Advanced Clean Dry Shampoo (90ml), Nuxe Hair Prodigieux Pre Wash (30ml), and Kérastase Nutritive Lait Vital Conditioner (75ml) and Bain Satin Riche Shampoo (80ml). The box also contains JVN Soft Hair Clips and JVN Complete Air Dry Cream (14.6ml), plus a choice of OUAI Hair Treatment Masque for thick or fine/medium hair (30ml, selected at random).
Value and savings
According to Boots, the total retail value of the box is £223.56. The £50 price tag represents a saving of over £170, making it one of the most cost-effective ways to try high-end haircare. The two full-size Amika and Aveda products alone nearly cover the cost of the box, with each working out at £3.34 as part of the deal.
Boots has built a reputation for its beauty edits, which offer shoppers the chance to try premium brands at a fraction of the usual price. This haircare-focused collection is designed to repair, strengthen, and nourish hair, covering shampoos, conditioners, styling products, treatments, and accessories.
Comparison with other retailers
For those seeking a more pared-back option, Next offers a Healthy Hair Beauty Box worth £86 for £25, containing six products including a Tangle Teezer and formulas from Philip Kingsley and Moroccanoil. Marks and Spencer's Haircare Gift Bag is priced at £30, knocking 60% off the RRP, and includes brands like Arkive and Aveda in a metallic drawstring bag with a money-off voucher.
However, the Boots Premium Hair Edit stands out for its extensive product range and depth of savings. The random selection of the OUAI hair mask may disappoint some shoppers who prefer a specific formula for their hair type, but the overall value remains strong.
