New data from Ofcom suggests that British adults are becoming less active on social media, with only 49% now posting, sharing or commenting, down from 61% in 2024. The shift is attributed to the rise of passive consumption through platforms like TikTok and Instagram Reels, as well as growing concerns about mental health and the potential for old posts to resurface.
Joseph Oxlade, a senior research manager at Ofcom, noted that the changing nature of social media platforms makes it harder for users to actively participate. The UK is TikTok's largest European market, with over 30 million users, while Meta reported a 30% increase in Reels viewing in the US in January.
Fear of historical posts causing future problems is also a factor, with 49% of adults now worried about this, up from 43% in 2024. High-profile cases, such as actor Karla Sofía Gascón losing an Oscar nomination over past tweets, have highlighted the risks.
Ofcom's survey of 7,500 people also found that more than a quarter of adults encounter viewpoints online they disagree with, which may discourage posting. The data reflects a broader trend towards more passive consumption and increased caution about online activity.
