Fitness technology brand Whoop has announced significant discounts for its annual membership plans ahead of the 2025 Black Friday sales period, offering British consumers the chance to save up to £60 on the wearable favoured by elite athletes including Cristiano Ronaldo and Rory McIlroy.
Substantial Savings on Premium Memberships
From 20 November until 2 December 2025, Whoop is implementing price reductions across its subscription tiers. The mid-tier Whoop peak membership will see its price drop from £229 to £189, representing a £40 saving. Meanwhile, the premium Whoop life membership receives the deepest discount, reduced from £349 to £289 – a substantial £60 saving for consumers.
For those committed to long-term health tracking, Whoop is also offering discounts on 24-month memberships. The Whoop peak 24-month membership decreases from £384 to £344, while the Whoop life 24-month option drops from £589 to £529 during the sale period.
Why Whoop Stands Apart in Fitness Tracking
Unlike conventional fitness trackers with screens, Whoop employs a discreet band design that provides continuous health monitoring without distractions. The device focuses on delivering detailed insights into sleep patterns, recovery, and strain to help users optimise their daily routines and overall wellbeing.
In her five-star review of the Whoop 5.0 for The Independent, fitness and wellbeing editor Emilie Lavinia praised the device's impact: "If you have any health goals and the financial commitment is one you can make – Whoop peak works out at less than £20 a month – I'd say the investment in the 5.0 is a no-brainer."
The mid-tier Whoop peak membership includes access to the brand's healthspan feature, which calculates physiological age based on multiple factors including sleep consistency, daily steps, heart-rate zone activity, and strength training participation.
Maximising Your Black Friday Savings
Black Friday 2025 falls on Friday 28 November, with Cyber Monday following on 1 December. The Whoop discounts will be available through both Amazon.co.uk and Whoop's official website throughout the entire promotional period from 20 November to 2 December.
Additionally, the brand is offering 20% off accessories, providing an ideal opportunity to replace worn straps or expand your collection. For most consumers seeking optimal value, the Whoop peak membership represents the best balance of features and affordability, particularly during this sale period.
The Independent's fitness experts, including senior fitness writer Harry Bullmore, rigorously test health and fitness products throughout the year to identify genuine value and performance, ensuring recommended deals deliver meaningful benefits to consumers.
