The new SURI Core 1.0 electric toothbrush, priced at £65, offers a more affordable option compared to the brand's premium Pro 2.0 model, with a battery life of up to 28 days and a pressure sensor to prevent over-brushing.
The SURI brand, known for its viral presence on Instagram and its Pro 2.0 toothbrush with a B-Corp certification and 34-day battery life, has launched a new design that aims to make its technology more accessible. The Core 1.0 is described by the brand as designed for 'effortless everyday brushing'.
Key Features and Design
The SURI Core 1.0 includes a pressure sensor that alerts users if they are brushing too hard, a two-minute timer with 30-second interval buzzes, and a quiet operating sound. It also features a built-in button lock for travel and comes with a compact wireless charging pebble, a magnetic mirror mount, and a plant-based head cover. The toothbrush is available in four colours: haze green, ember orange, nightfall blue, and moonrise grey.
Comparing to the SURI Pro 2.0
The main differences between the Core 1.0 and the Pro 2.0 are in materials, extras, and battery life, rather than cleaning performance. The 2.0 model delivers 30,000 sonic vibrations compared to the 1.0's 28,000, and its battery lasts 34 days per charge versus 28 days on the new model. The Pro 2.0 is built with an aluminium body and comes with a slim UV light case that charges and cleans the toothbrush while travelling. The newer, budget-friendly model does not come with a case but includes a head cover.
Is It Worth the Price?
For those already owning the 2.0 model, there is no need to switch, but for anyone upgrading from a manual brush at a more accessible price point, the SURI 1.0 is a worthwhile purchase. The built-in timer, pressure sensor, and sonic cleaning are equally effective, and the design remains sleek and modern. The same replacement heads are compatible with both SURI models, with a pack of three costing £14.99. The new launch also maintains the brand's sustainability approach: brush heads are made from cornstarch with castor oil bristles, and used heads can be sent back to SURI for recycling using compostable, postage-paid envelopes.
