More than a third of Brits now save their favourite shows to watch while travelling. A poll of 2,000 adults found many now regularly watch television shows (35%) or films (33%) on the move. A further 70% fit entertainment around their schedule rather than the other way round.
Popular moments watched on the move
Some of this year's biggest sporting TV moments have been enjoyed on the move, including key moments from last season's Premier League action (25%) and the drama of the World Cup (21%). Popular reality TV moments have also been watched while travelling, with Love Island (18%) and The Traitors (14%) among the most commonly viewed programmes.
Saving content for journeys
It emerged 33% deliberately save their favourite content for train journeys, while 34% have a backlog of shows and films lined up for future trips, meanwhile 30% save viewing content specifically for flights and holidays. While 47% agree that their evening viewing habits are still important, 39% admit they are often too tired in the evening to watch a programme or film from start to finish. As such, they are increasingly watching entertainment throughout the day as well.
Uninterrupted viewing opportunities
For 46%, travelling is one of the few uninterrupted opportunities to properly enjoy a programme, film or book without the distractions of everyday life.
Features valued for on-the-go entertainment
The findings also discovered the features consumers increasingly value when consuming entertainment on the move. More than three quarters (76%) cited portability as being important, while another 75% value durability in a device when using it on the move. Having a large screen is also a priority for 73% of those polled, reflecting the growing demand for immersive viewing experiences away from home. The research from Samsung's Galaxy Z Fold8 Ultra, which unfolds into an eight-inch main display, found 51% said being able to multitask is important when balancing entertainment with everyday tasks while travelling.
