A new Korean skincare brand has launched exclusively at Boots, marking another major K-beauty arrival in the UK amid rising demand for Korean beauty products.
EQQUALBERRY: The Viral Sensation
EQQUALBERRY, a South Korean brand that has gone viral on social media, is now available exclusively at Boots. Known for its 'playful' aesthetic, vibrant packaging, and plant-based, skin-first formulas, the brand has achieved cult-like status.
Suitable for all skin types, the range includes everything from hydrating toners to illuminating serums. With prices starting from under £19 to £21.99, it's also affordable for budget-conscious beauty enthusiasts.
Key Products Now Available
The launch includes the bestselling EQQUALBERRY Swimming Pool Toner, a viral sensation that the brand is best known for. Priced at £13.99 for 155ml, this toner is infused with eight types of hyaluronic acid and plant-derived moisturising ingredients to improve hydration and relieve dryness. It also contains the natural enzyme 'carasolv' for gentle exfoliation. The five berry complex, rich in nutrients, helps brighten skin and reduce dark spots, making it an anti-ageing hero.
Another standout product is the Bakuchiol Plumping Capsule Cream at £21.99 for 50ml. It combines gentle bakuchiol capsules with barrier-supporting ingredients to visibly firm, smooth, and hydrate skin. Using 99 percent pure bakuchiol, it's considered a top alternative to retinol, improving firmness and elasticity while refining pores.
The EQQUALBERRY Swimming Toner Pads, 220ml for £19.99 (70 pads), offer gentle exfoliation with patented 'Anti Sebum P' for pore-tightening, plus Jeju Centella Asiatica extract and four CICA ingredients to soothe irritated skin.
The PDRN Pore Minimizing Serum, £21.99 for 30ml, features the trending ingredient PDRN, known for tightening pores in three days. It provides hydration and anti-ageing benefits, restores firmness, and regulates oil levels, ideal for sensitive or oily skin.
Boots Expands K-Beauty Range
EQQUALBERRY is the latest K-beauty addition at Boots, following the launch of Korean fragrance brand Keyth in May. Boots continues to be a key player in bringing K-beauty trends to the Western market.
EQQUALBERRY is now available exclusively at Boots stores and online.
