In a powerful endorsement of innovation within the sport, US Open champion Emma Raducanu has thrown her weight behind the US Open's groundbreaking mixed doubles event and is now challenging the traditional bastions of tennis to modernise.
The British star, who captured the nation's heart with her fairytale victory in New York, has explicitly urged the All England Club and the organisers of the Australian and French Opens to replicate the popular format, arguing it would be a huge hit with players and fans alike.
A New Benchmark for Fan Engagement
Raducanu's comments come after her firsthand experience of the vibrant atmosphere surrounding the new mixed doubles tournament at Flushing Meadows. The format, which has been widely praised, features a streamlined draw and a fast-paced, electrifying environment that differs markedly from the often more sedate traditional events.
"I thought the US Open mixed was such a great success," Raducanu stated. "I think that all the Slams should implement that. I think the crowd really enjoyed it. I was watching from the first round and it was packed."
A Direct Challenge to Wimbledon's Traditions
The call to action presents a direct challenge to Wimbledon, the oldest and most traditional of the four majors. While the All England Club is steeped in history, Raducanu's advocacy highlights a growing appetite for formats that prioritise accessibility and excitement.
Her push for change aligns with the Lawn Tennis Association's (LTA) broader 'Tennis Opened Up' strategy, which aims to make the sport more appealing and engaging for a younger, broader audience. The success of the US Open's initiative demonstrates a clear pathway to achieving this goal.
Why This Format Resonates
The US Open's mixed doubles event succeeded by breaking from convention. Its condensed nature and placement within the tournament schedule created a festival-like atmosphere, drawing large crowds and generating significant buzz. Raducanu believes this model is not just a novelty but a blueprint for the future.
By advocating for this change, Raducanu is positioning herself as a forward-thinking voice for the next generation of players and fans, signalling that the sport must evolve its most prestigious events to stay relevant and thrilling.
