Television production on ITV's popular daytime show This Morning came to an abrupt and alarming halt when former cricket star turned presenter Andrew 'Freddie' Flintoff was involved in a serious car crash during filming.
Emergency Response at Manchester Film Location
The incident occurred while Flintoff was behind the wheel of a three-wheeled vehicle as part of a pre-recorded segment for the programme. Co-host Ben Shephard was among the first to rush to the 46-year-old's aid when the vehicle left the track and crashed at the Manchester location.
An onlooker described the scene as "utterly terrifying," revealing that the production team immediately suspended filming as medical professionals attended to the injured presenter.
Production Suspended Amid Safety Concerns
This Morning executives have confirmed that filming has been temporarily halted while they conduct a thorough investigation into the circumstances surrounding the accident. A spokesperson for the programme stated: "The health and safety of all our contributors and crew remains our utmost priority."
The crash represents another concerning incident for Flintoff, who previously survived a high-speed accident while filming BBC's Top Gear in December 2022 that left him with serious facial injuries and broken ribs.
Shephard's Quick Thinking Praised
Insiders have praised Ben Shephard's rapid response, with sources indicating the experienced presenter remained calm under pressure and provided immediate assistance to his colleague before medical professionals took over.
Flintoff's transition from international cricket hero to television personality has been marked by several dangerous moments, raising questions about safety protocols in reality television production.
Viewers of This Morning have expressed their concern across social media platforms, with many sending well-wishes for Flintoff's speedy recovery from what appears to be another frightening brush with danger.
