David Trunda, the president of the Czech Republic’s football association, has expressed support for FIFA president Gianni Infantino’s plan to sell stakes in the World Cup. The proposal involves creating a new company called FIFA Forward Enterprise (FFE) to manage commercial rights for future tournaments.
Support from Czech FA
Trunda, elected last year, said he sees pragmatic benefits for Czech football from close cooperation with Infantino. “Of course we need more details, but my personal point of view is that I can see the positive impact of FIFA’s intentions,” Trunda stated. He added that all projects he has experienced with FIFA have been positive for European football development.
The Czech Republic participated in the 2026 World Cup but finished bottom of Group A after losses to Mexico and South Korea and a draw with South Africa.
Financial incentives and opposition
FIFA has promised each of its 211 member associations up to $40 million (£30.1 million) if they agree to the proposal by the September 19 deadline. The plan has faced widespread criticism, particularly from UEFA, which said that “the soul and governance of football are not assets to trade” and that the World Cup “is not FIFA’s to sell.”
UEFA issued a new statement on Wednesday criticizing the deadline and claiming there is significant opposition. “FIFA cannot continue to use our sport to enrich themselves and their friends,” UEFA said.
Details of the plan
Infantino aims to raise an additional $4.2 billion (£3.6 billion) through private investment into FFE. While FIFA would retain a majority share, critics worry private investors could influence World Cup decisions, including expanding the tournament or hosting it more frequently.
In a letter to member associations, Infantino said a $10 billion (£7.5 billion) funding package would be available if the plan is approved, dropping to $2.7 billion (£2 billion) if rejected. “It is my duty and responsibility as FIFA president to present such game-changing opportunities to you, our members,” he wrote.
Reaction from the Football Association
The English Football Association (FA) said it is “deeply concerned” by the proposal. In a statement, the FA noted it was “completely unaware” and had no substantive details, adding: “Based on the limited information, we are deeply concerned about the lack of process and governance to get to this point, and the apparent substance and principles involved.”
UEFA is planning an emergency meeting with its 55 member associations this week to discuss the proposal.
