Tiger Woods announced the end of his 27-year partnership with Nike on Monday, leaving the 15-time major winner to ponder his next move in apparel and footwear. The 48-year-old, who signed his first Nike deal in 1996 for $40 million over five years, said the split was 'filled with so many amazing moments and memories' but hinted at a new chapter.
Woods has already worn FootJoy golf shoes since the 2022 Masters, citing limited mobility after his 2021 car crash. A full shoe deal with FootJoy is a strong possibility. For clothing, TaylorMade, which already supplies Woods' clubs, is expanding its apparel division and could offer a complete package. TaylorMade also has equipment deals with other former Nike golfers like Rory McIlroy, Tommy Fleetwood, and Scottie Scheffler.
Another option is Greyson, which recently signed Woods' 14-year-old son Charlie to a brand deal. Greyson also gave equity to Woods' friend Justin Thomas after he left Ralph Lauren. Woods could follow Thomas and Roger Federer in taking equity for promotion. Alternatively, he might launch his own line, potentially luring other stars away from Nike.
Woods' split follows Jason Day's departure from Nike last week; Day now wears Malbon. Woods insisted he will play more golf this year, making his next apparel choice highly anticipated.
