The WNBA has announced its first franchise outside the United States, with Toronto set to join the league as the 14th team in 2026. The expansion team, owned by Larry Tanenbaum's Kilmer Sports Ventures, will pay a $115 million fee. Tanenbaum is also chairman and minority owner of Maple Leaf Sports and Entertainment, which owns the Toronto Maple Leafs and Raptors.
WNBA Commissioner Cathy Engelbert said the move is part of a global expansion strategy. 'Growing internationally, I've been trying to think through next steps on a global platform,' she told the Associated Press. 'It helps us reach new audiences and bring in new partners.' The league has seen a surge in popularity, boosted by a standout rookie class including Caitlin Clark, Angel Reese, and Cameron Brink.
The Toronto team will play home games at the 8,700-seat Coca-Cola Coliseum, with occasional games at Scotiabank Arena. Tanenbaum said the team will also play some games in Vancouver and Montreal. A practice facility is planned, but the team will initially train at the University of Toronto's Goldring Centre.
Canadian Prime Minister Justin Trudeau attended the announcement, calling it a 'landmark deal' that will provide opportunities for Canadian athletes. Tanenbaum emphasised the business potential of women's sports, stating, 'Women's sports is good business. It's not a moment, but a movement.'
The WNBA's expansion comes amid record attendance and ratings. The league saw a 14% attendance increase from last year, with 10 sellouts in the opening week. Engelbert expects the league to reach 16 teams by 2028.
