Graham Potter's Brighton Success: Why West Ham's Owners Must Learn from His Recruitment Strategy
Potter's Brighton success: A lesson for West Ham

Graham Potter's time at Brighton & Hove Albion proved that smart recruitment and a clear vision can transform a club. His success story is now a blueprint for others—but not everyone gets it right.

Brighton's Winning Formula

Under Potter, Brighton became a model of intelligent squad building. The Seagulls' data-driven approach and shrewd signings turned them into a competitive Premier League side, proving that money isn't everything.

West Ham's Ownership Challenge

Now, West Ham's owners face a similar test. To thrive in the top flight, they must adopt a structured recruitment strategy—something Potter mastered at Brighton. The Hammers' recent struggles highlight the risks of poor planning.

Sunderland's Cautionary Tale

Meanwhile, Sunderland's disastrous spell in the Premier League serves as a stark reminder of what happens when recruitment fails. The Black Cats' collapse was fueled by short-term thinking—a mistake Potter avoided at Brighton.

Three Stars Facing the Axe

As the pressure mounts, several underperforming players could be on their way out. Clubs must learn from Brighton's example: build wisely, or risk repeating Sunderland's mistakes.