Erling Haaland's World Cup campaign with Norway ended in a quarter-final defeat to England, but the striker and his country won a new army of followers. Despite the loss, Haaland's performances and social media presence have significantly raised his profile, particularly in the United States.
Haaland's World Cup Impact
Haaland scored seven goals in five games, matching the output of legends like Lionel Messi and Kylian Mbappe, but without the same team quality. He was substituted after 70 minutes in extra time against England, but defused any controversy by stating he was done, preserving team unity.
Manchester City manager Enzo Maresca will be relieved Haaland's season is over, as he was the most used player under Pep Guardiola. The 25-year-old needs rest to stay fresh. Haaland said, "After being in the quarter-finals with Norway and going straight to holiday, it's quite nice, I would say. I'm quite happy with my life, I'm enjoying it."
Growing Fanbase and Social Media Success
Haaland's YouTube channel, featuring content like buying cowboy boots in Dallas and challenging Wayne Rooney, hit two million subscribers in July, just eight months after launch. During the England match, it reached three million. His accessible personality has made him one of the most popular players globally.
Despite his success, pundit Lee Dixon repeated criticisms that Haaland doesn't work hard in games, while the striker continues to score winners. Haaland was already popular in the US, but his World Cup exploits have bewitched millions more, driving demand for his matches.
Potential Boost for Manchester City
City may see increased demand for their matches next season as fans new and old want to see Haaland. Maresca will hope the Norwegian delivers on that expectation.
