Liverpool FC have announced a revised ticket pricing plan following weeks of fan protests at Anfield. The club will implement a 3% inflationary increase for the 2026-27 season, followed by a price freeze for the 2027-28 campaign, abandoning the previously proposed three-year inflation-linked rise.
The original plan would have seen general admission prices rise by around 7.3% over three seasons, generating an additional £1.2 million in revenue. However, supporters voiced strong opposition through chants, banners, and the 'No Pound in the Ground' initiative, which aimed to hit match-day revenue.
In a statement, Liverpool FC said the decision followed further dialogue with the LFC Supporters Board. The club also confirmed the expansion of the young adult category to include supporters up to age 24 and the creation of a young adults section in the Anfield Road Stand.
The LFC Supporters Board welcomed the improved outcome, thanking fans for their action. Spirit of Shankly, the influential supporters' union, also praised the club for engaging with fans and pledged to work on long-term solutions for affordability and access.
The club noted that future inflationary increases may still be required from the 2028-29 season if no alternative solutions are found, but committed to ongoing discussions with supporters.
