NBA legend Kevin Durant has taken his passion for sports beyond the basketball court by investing in two prominent women's football teams—the Washington Spirit, based in Virginia, and Gotham FC in New Jersey. The move highlights Durant's commitment to supporting women's sports and fostering their growth in the US.
Durant's Expanding Sports Portfolio
Durant, a two-time NBA champion and Olympic gold medallist, has been actively diversifying his investments in sports. Through his company, Thirty Five Ventures, he has previously backed Major League Pickleball and the Premier Lacrosse League. His latest venture into women's football aligns with his long-standing advocacy for gender equality in athletics.
Why Women's Football?
Durant expressed his enthusiasm for the investment, stating, "Women's football is on the rise, and I want to be part of that momentum." The Washington Spirit, who play at Audi Field in Washington DC, and Gotham FC, based in New Jersey, are both part of the National Women's Soccer League (NWSL), which has seen increasing popularity in recent years.
The Bigger Picture
This investment is not just about financial backing—it's a strategic move to elevate the profile of women's football. With high-profile investors like Durant, the sport gains more visibility, attracting sponsorships and media attention. The NWSL has already seen record-breaking attendance and viewership, and Durant's involvement could further accelerate its growth.
As Durant continues to expand his influence beyond basketball, his latest venture sends a strong message about the importance of supporting women's sports at all levels.
